The domain rocketmill.co.uk redirects to PMG, a digital advertising agency that quietly generated $25.3M in revenue last year while flying under the radar of most industry analysts. While competitors buy third-party tools, PMG built its own AI brain—Alli—to automate and optimize campaigns at a scale that challenges holding companies.

"They didn't just adopt AI—they engineered it. Alli isn't a vendor tool; it's the agency's proprietary operating system."

The tech stack tells the story of a modern, performance-obsessed agency: Next.js for speed, Tailwind for design consistency, and Vite for rapid iteration. But the real differentiator is the people. With heads of Paid Search, Creative Operations, and Media Services, PMG has the leadership structure of a larger holding company while maintaining the agility of an independent. That independence is crucial—it means they can pivot faster than WPP or Publicis when the algorithm changes.

• Alli AI platform: Proprietary software that automates media buying and creative optimization
• Strategic independence: No public funding or parent company pressure to scale for scale's sake
• High-touch model: 101 employees serving iconic brands, not mass-market SMBs
• Long-term stability: 11 years on Ad Age's Best Places to Work indicates strong culture retention