In a market dominated by giants like Everlast and Venum, RockyGears is quietly building a custom boxing gear empire with just 3 employees and $300k in revenue. They're not selling gloves—they're selling identity, one personalized robe and mouthguard at a time.

"They're not selling products—they're selling identity. Every glove, every robe, every mouthguard becomes a personal statement."

Their tech stack tells a story of modern efficiency: Vite for fast builds, Tailwind CSS for rapid UI development, and GSAP for smooth animations. They're not over-engineering—they're using lightweight, performant tools that keep a small team agile. The presence of jQuery alongside modern frameworks suggests legacy code they're gradually migrating away from, a common challenge for growing e-commerce players.

• Niche dominance: Owning 'personalized rocky robe' and 'boxing robe' keywords while ignoring generic high-competition terms
• Direct traffic strength: 49% direct traffic suggests strong brand recall and repeat purchases in a low-visit environment
• Global ambition: Free worldwide shipping on a 3-person team operation shows aggressive customer acquisition strategy
• Trust signals: 4/5 Trustpilot rating with only 4 reviews indicates early-stage reputation building