rogalife.com
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Roga: The Vagus Nerve Startup Scaling to $12.6M
A stealthy healthcare play betting big on neurostimulation tech
In a market saturated with generic wellness wearables, Roga is taking a surgical approach to mental health by targeting the vagus nerve directly. With $2.3M in funding and $12.6M in revenue, they're proving that hardware-based neurostimulation isn't just a science experiment—it's a scalable business.
"Roga isn't selling relaxation—they're selling a neurological shortcut to it."
The Growth Paradox
Roga's $12.6M revenue on just $2.3M funding suggests either extreme capital efficiency or a business model that scales without massive burn. Their employee count of 52 indicates a lean, focused team—likely engineering-heavy given their hardware-software hybrid stack. The fact they're running a 'New Year SALE' on vagus nerve stimulation devices suggests they've moved past beta and into commercial scale.
Tech Stack Tells a Story
Their tech stack reveals a sophisticated hybrid approach: Shopify for commerce, Tailwind CSS and Bootstrap for frontend, jQuery and D3.js for data visualization, and PWA capabilities for mobile engagement. This isn't a basic e-commerce play—they're building a platform that likely tracks user biometrics and stimulation patterns. The presence of Ant Design suggests internal dashboards for clinicians or researchers.
What's particularly telling is their domain structure: rogalife.com for the shop, roga.ai for corporate pages, and shop.roga.ai for policies. This multi-domain architecture suggests they're separating concerns—commerce from brand, and brand from infrastructure. It's a mature setup for a company that's still relatively young.
- Dual founders with deep expertise: Ami Lebendiker (CEO) and Alison Smith (Chief Scientist)
- Multi-platform social presence across TikTok, YouTube, Instagram, LinkedIn, and Facebook
- Enterprise-grade documentation via DocSend (docsend.com/view/6i8if2ndc3ghsznr)
- Clear separation of commerce (rogalife.com) and corporate (roga.ai) infrastructure
Roga is playing the long game
While other wellness startups chase viral moments, Roga is building clinical credibility with hardware that requires real R&D. Their $12.6M revenue on minimal funding suggests they're either selling high-margin devices or have cracked B2B distribution that most direct-to-consumer health startups miss. The question isn't whether they're legitimate—it's whether they can scale neurostimulation from niche to mainstream before the market gets crowded.
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Open Graph Image
http://shop.roga.ai/cdn/shop/files/02.Model-wearingdevice-min.png?v=1763068950
Meta Tags
Shop – Roga
Roga
Shop
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About rogalife.com
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Technology Stack
rogalife.com uses 18 technologies across their website including Google Fonts, hCaptcha, HSTS, jsDelivr, and more.
Fonts
Google Fonts
Security
hCaptcha, HSTS, reCAPTCHA
CDN
jsDelivr
Cloud & Hosting
Cloudflare
Reviews
Loox
E-commerce & Payments
Shopify
Traffic & Audience
rogalife.com receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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