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Rogele: The 63-Year-Old Construction Titan You've Never Heard Of
A $5.3M family-owned utility contractor thriving in the digital dark age
In an era of hyper-growth SaaS startups, Rogele, Inc. is a stubborn, brilliant anomaly. This 63-year-old, family-owned construction firm has carved out a $5.3M revenue niche in Harrisburg, PA, without a single tracked monthly visit to their website. It’s a masterclass in old-school dominance.
"Rogele proves that in heavy construction, digital footprint is irrelevant; relationships and reputation are the only metrics that matter."
The Invisible Digital Fortress
Rogele operates in the physical world with zero digital footprint. Their traffic data is nonexistent, yet they service municipalities, school districts, and Penn DOT across Southcentral Pennsylvania. This isn't a failure of SEO—it's a strategic moat built on 63 years of trust that no Google algorithm can displace.
The Family Efficiency Model
With just 26 employees generating $5.3M in revenue, Rogele achieves $203,846 per employee. This lean structure is the hallmark of a family-owned operation where every dollar is accounted for and every relationship is personal. Their WordPress site with Bootstrap and Tailwind CSS is purely functional—a digital business card, not a growth engine.
The tech stack tells a story of pragmatic minimalism: jQuery, Swiper, and WordPress. No fancy React frameworks, no AI-powered chatbots. Just reliable, battle-tested tools that handle the basics. Cloudflare provides the only security layer, suggesting they’re not worried about sophisticated cyber threats—likely because their contracts are signed on paper, not through digital portals.
- Family-owned since 1961: A 63-year legacy of trust
- Hyper-local focus: Dominates southcentral Pennsylvania
- Public sector expertise: Specialized in municipal contracts
- Zero digital dependency: Revenue isn't tied to online presence
The Anti-Startup Success Story
Rogele doesn't need your venture capital or your growth hacking playbook. They've built an empire with shovels, not software.
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Rogele, Inc. – Heavy & General Construction
Building Quality Projects Rogele, Inc. is a heavy underground utility contractor located in Harrisburg, Pennsylvania. Family owned and operated since 1961, Rogele, Inc. performs work for municipalities, school districts, government agencies, Penn DOT and private entities throughout southcentral Pennsylvania and its surrounding counties. REQUEST A QUOTE
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About rogele.com
Building Quality Projects Rogele, Inc. is a heavy underground utility contractor located in Harrisburg, Pennsylvania. Family owned and operated since 1961, Rogele, Inc. performs work for municipalities, school districts, government agencies, Penn DOT and private entities throughout southcentral Pennsylvania and its surrounding counties. REQUEST A QUOTE
Company Overview
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Technology Stack
rogele.com uses 11 technologies across their website including Font Awesome, PHP, WordPress, and more.
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Font Awesome
Programming Languages
PHP
CMS
WordPress
Cloud & Hosting
Cloudflare
Web Standards
RSS
CSS Frameworks
Bootstrap, Tailwind CSS
Traffic & Audience
rogele.com receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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