roiroi.com
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ROIROI: The $6.7M Swedish Growth Engine
A boutique agency with big tech stack and bigger ambitions
In a crowded landscape of digital agencies, ROIROI operates with surgical precision—generating $6.7M annually with just 36 employees while mastering the delicate balance between hands-on advisory and scalable tech. This isn't just another performance marketing shop; it's a strategic growth partner for DTC brands.
"They're not chasing vanity metrics—they're building sustainable growth engines with a lean team and a tech stack that punches above its weight."
The Human-First Growth Formula
With only 36 employees generating $6.7M in revenue, ROIROI achieves an impressive $186K revenue per employee—significantly above industry averages. Their team structure is deliberately lean: Maria Zaleska (Deputy CEO) leads strategy, Michal Hans (CTO) drives technical innovation, and Freyja Wedderkop (Brand & PR) crafts their narrative. This isn't a sprawling agency; it's a precision instrument where every role is mission-critical.
Tech Stack as a Competitive Moat
Their technology stack reveals a modern, performance-obsessed approach: Tailwind CSS and Bootstrap for rapid UI development, Swiper for mobile-first interactions, Lottie for lightweight animations, and PWA capabilities for app-like experiences. Cloudflare sits at the infrastructure layer, while Google Analytics and GTM power their data-driven decisions. This isn't legacy tech—it's a contemporary stack built for speed and scalability.
The traffic data tells an interesting story. With only 2,234 monthly visits and a global rank of #8.5M, ROIROI isn't playing the content volume game. Instead, they're capturing highly qualified traffic: 42% direct (brand loyalty) and 32% organic (targeted intent). Their top keyword 'roiroi' (380 monthly searches) suggests strong brand recognition, while 'hyperlab' (1,530 searches) hints at strategic partnerships or specialized service lines.
- Strategic focus on DTC brands with hands-on advisory, not just execution
- Swedish headquarters (Tegnérgatan 37, Stockholm) with potential EU market specialization
- Minimal digital footprint with maximum revenue efficiency
- Strong social presence on LinkedIn and Instagram for B2B brand building
The Quiet Giant Strategy
ROIROI proves that in the agency world, depth beats breadth and strategic focus outperforms scale
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https://a.storyblok.com/f/265025/2878x1356/638bf15672/og.webp
Meta Tags
ROIROI® | Ecommerce & Performance Marketing Agency
ROIROI delivers hands-on strategic e-commerce advisory, web development, and data-driven performance marketing to help direct-to-consumer brands grow.
ROIROI® - Ecommerce & Performance Marketing Agency
ROIROI® is an Ecommerce & Performance Marketing Agency with focus on Direct to Consumer brands specialising on scalability, globalisation and localisation.
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About roiroi.com
ROIROI delivers hands-on strategic e-commerce advisory, web development, and data-driven performance marketing to help direct-to-consumer brands grow.
Company Overview
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Technology Stack
roiroi.com uses 15 technologies across their website including PHP, Storyblok, Cloudflare, and more.
Programming Languages
PHP
CMS
Storyblok
Cloud & Hosting
Cloudflare
E-commerce & Payments
Magento, WooCommerce
Analytics & Marketing
Google Tag Manager, Google Analytics
Performance
Lazy Loading, Priority Hints
Traffic & Audience
roiroi.com receives approximately 2.2K monthly visitors and ranks #8,573,370 globally. The website has a bounce rate of 35% with visitors viewing an average of 1.1 pages per visit. Users spend an average of 0:00 on the site.
The majority of roiroi.com's traffic comes from .
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