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Rollbar: The Silent Guardian of Code
How a 58-person team built an $18.5M error-tracking empire
Every developer knows the dread: a crash in production. While competitors scream for attention, Rollbar quietly fixed 500M+ errors last year. This is the story of the most underrated tool in your stack.
"They don't chase trends—they fix bugs. While others build AI wrappers, Rollbar solves the eternal problem of 'it worked on my machine'."
The Developer's Silent Partner
Rollbar's genius isn't in flashy features—it's in their language-agnostic approach. Supporting 20+ frameworks from JavaScript to .NET, they've become the Swiss Army knife of error tracking. Their $18.5M funding wasn't spent on marketing fluff, but on deep integrations that actually work.
The SEO Power Play
With 45% organic traffic, Rollbar dominates by solving real problems. Ranking for 'java.lang.nullpointerexception' (1,550 monthly searches) isn't sexy—but it's exactly what developers search at 3 AM when production breaks. They've weaponized technical pain points into a content moat.
The data reveals a telling pattern: 248,748 monthly visits split evenly between branded ('rollbar') and unbranded queries. This suggests they're not just capturing their own audience—they're the default answer when developers google their problems. Their 67,439 backlinks aren't from press releases, but from tutorials, documentation, and Stack Overflow answers.
- Product-market fit in a crowded market: $7.1M revenue on 58 employees = $122K revenue per employee
- SEO moat: Ranking for high-intent technical queries competitors ignore
- Capital efficiency: Only $18.5M raised vs. competitors who burned $100M+
- Trust signal: 3.8/5 on Trustpilot with minimal marketing spend
The Unsexy Billion-Dollar Formula
Build something developers need daily, rank for their pain points, and let the code speak for itself. Rollbar's playbook is simple: be indispensable, not impressive.
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Rollbar | Error logging & tracking service for software teams
Rollbar provides real-time error tracking & debugging tools for developers. ✓ JavaScript ✓PHP ✓Ruby ✓Python ✓Java ✓Android ✓iOS ✓.NET & more.
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Reviews (2)
Amazing customer support
Amazing customer support. They reply in minutes and are so helpful!
A great asset for developers
A great asset for developers! Especially useful for my small team that needs to monitor and respond to many types or user requests. We can easily see the issues clients are having and can respond and coordinate with the right resources to solve problems quickly.
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About rollbar.com
Rollbar provides real-time error tracking & debugging tools for developers. ✓ JavaScript ✓PHP ✓Ruby ✓Python ✓Java ✓Android ✓iOS ✓.NET & more.
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Technology Stack
rollbar.com uses 15 technologies across their website including Google Fonts, HSTS, Framer, and more.
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HubSpot
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DoubleClick Floodlight, Google Ads
Traffic & Audience
rollbar.com receives approximately 248.7K monthly visitors and ranks #155,287 globally. The website has a bounce rate of 40% with visitors viewing an average of 3.7 pages per visit. Users spend an average of 2:26 on the site.
The majority of rollbar.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about rollbar.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit rollbar.com directly at https://rollbar.com.