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Rollstock: The $4.7M Niche Giant
A 25-person food packaging specialist with surprising digital dominance
While the SaaS world obsesses over 10x growth, Rollstock quietly dominates a $4.7M slice of the industrial packaging market. This isn't a flashy startup—it's a precision instrument.
"They don't need mass traffic—they need the right 397 visitors every month."
The Precision Playbook
Rollstock operates in the ultra-niche intersection of food processing and vacuum packaging. Their headline machines—RM-100, RA-200, RI-200, RS-400, and RC-300—aren't consumer products. They're industrial workhorses that cost thousands and serve specific food processing applications. This isn't a volume game; it's a margin game.
Digital Efficiency
Here's the kicker: 50% of their traffic comes from organic search. For a company with just 25 employees and no flashy funding rounds, they've engineered a digital presence that punches way above its weight. Their top keyword—'industrial separator - rs-400'—gets 230 monthly searches. That's not accidental; it's surgical SEO targeting industrial buyers.
The tech stack tells the story of pragmatic efficiency: jQuery, Tailwind CSS, Bootstrap, and Zendesk. No over-engineered frameworks, just solid tools that work. They're on AWS, using Amazon S3 for infrastructure. This is a company that builds for function, not flash.
- 25 employees generating $188k revenue per head
- 50% organic search traffic shows strong SEO foundation
- Top keyword targets industrial buyers directly
- Facebook, LinkedIn, and Instagram presence maintained
The Anti-Startup Success Story
Proof that you don't need to scale to 10x to build a valuable, sustainable business in industrial markets.
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Meta Tags
Home Page - Rollstock
H1 Tags
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About rollstock.com
Company Overview
rollstock.com Key Pages
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Technology Stack
rollstock.com uses 15 technologies across their website including Leaflet, reCAPTCHA, PHP, and more.
Maps
Leaflet
Security
reCAPTCHA
Programming Languages
PHP
CMS
WordPress
Cloud & Hosting
Amazon S3, Amazon Web Services
Email Marketing
Mailchimp
Traffic & Audience
rollstock.com receives approximately 397 monthly visitors and ranks #10,193,500 globally. The website has a bounce rate of 43% with visitors viewing an average of 1.0 pages per visit. Users spend an average of 0:00 on the site.
The majority of rollstock.com's traffic comes from .
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This page provides publicly available information about rollstock.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit rollstock.com directly at https://rollstock.com.