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rome2rio.com
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rome2rio.com

12 technologies
VerifiedVisit28.5M/mo$15M10312 Tech24 Leads
Deep Dive

Rome2Rio: The $15M Multi-Modal Giant

How a 103-person team built the internet's most ambitious travel routing engine

Rome2Rio isn't just a travel site; it's a logistical search engine that maps the world's physical connections. While competitors focus on flights or hotels, this Australian startup has built a unified API that answers a singular, complex question: how do you get from Point A to Point B using every plane, train, bus, and ferry in existence?

28.5M
monthly visits
$14.9M
annual revenue
103
employees
1M+
backlinks

"They aren't selling tickets; they are selling certainty in an uncertain world."

The Data Moat

Rome2Rio's dominance isn't accidental; it's structural. With over 1 million backlinks and ranking #1,791 globally, they have achieved a level of SEO saturation that is nearly impossible to replicate. Their top keyword, 'rome2rio,' commands 171K monthly searches—a brand recognition level typically reserved for legacy giants like Expedia or Kayak.

The Efficiency Paradox

Despite 28.5 million monthly visitors, the team operates with extreme lean efficiency. At 103 employees, they generate approximately $145K in revenue per employee. This is a B2B-scale efficiency metric applied to a consumer-facing product, suggesting a highly automated backend architecture that scales without linear headcount growth.

The company's technical stack reveals a pragmatic approach. They leverage Cloudflare for global distribution, PHP for backend logic, and Tailwind CSS for rapid frontend development. Notably, they integrate DoubleClick Floodlight, indicating a sophisticated, data-driven approach to tracking conversions and optimizing their ad revenue streams alongside their affiliate commissions.

  • The 'Rome to Rio' Brand Effect: 69K monthly searches for a non-existent route proves their brand has become synonymous with the act of searching for connections.
  • The Trustpilot Gap: A 3.4/5 rating from 1,052 reviews highlights a common struggle in travel tech—managing user expectations when real-world logistics fail.
  • The Data Science Core: Key leadership includes multiple data scientists, indicating the product is driven by algorithmic routing rather than simple scraping.
They don't own the inventory (planes, trains, buses).
They own the discovery layer of travel.
They don't handle customer service for delayed flights or missed connections.
They monetize intent via affiliate links (Booking.com, Skyscanner, etc.).
They don't offer a traditional booking checkout.
They provide a unified API for complex multi-modal routing.

The Ultimate Aggregator Play

Rome2Rio proves that in a fragmented travel market, the company that owns the 'how' owns the customer.

What tech stack does Rome2rio use?

18 detected
Authentication1
Programming Languages1
Cloud & Hosting1
Scheduling1
Web Standards1
UI Libraries1
Tracking & Analytics6
G
Google Analytics
C
Cloudflare Insights
G
Google DoubleClick
G
Google APIs
G
Google Static
G
Google AdSense

How much traffic does Rome2rio get?

Traffic & Engagement

26.4M
Monthly Visits
-8.1%
2.7
Pages/Visit
4:15
Avg. Duration
46%
Bounce Rate
Monthly Traffic Trend-19%
32.6M
Oct 2025
Oct
28.7M
Nov 2025
Nov
26.4M
Dec 2025
Dec

Rankings

#1,862
Global Rank
#2,750
United States Rank
Online Services
Category

Backlinks & Authority

1.0M
Backlinks
23.9K
Ref. Domains
88
Authority Score
Low
Penalty Risk
Backlinks Trend+4%
973.2K
Jul 2025
Jul
964.1K
Aug 2025
Aug
989.2K
Sep 2025
Sep
1.0M
Oct 2025
Oct
1.0M
Nov 2025
Nov
1.0M
Dec 2025
Dec

Search Traffic

Organic
31.7M
Paid
147.9K

Top Organic Keywords

#1rome2rio
60,500 vol1.2%
#1rome to rio
49,500 vol1.0%
#1rome and rio
27,100 vol0.5%
#1rome 2 rio
9,900 vol0.2%
#1rometorio
6,600 vol0.1%

Where is Rome2rio's audience located?

🇺🇸United States16.2%
🇮🇳India11.3%
🇬🇧United Kingdom7.6%
🇫🇷France6.9%
🇩🇪Germany6.4%

Device Distribution

Desktop29.2%
Mobile70.8%

What keywords does Rome2rio rank for?

5 keywords
1rome2rio171.0K vol$0.14
2rome to rio69.4K vol$0.17
3rome 2 rio27.4K vol$0.15
4rometorio8.8K vol$0.19
5rom2rio3.6K vol$0.16

How is Rome2rio's SEO?

Open Graph Image

OG Image preview
og:image

https://static.rome2rio.com/lp-proxy/assets/ogimage-BZ-sKcA_.jpg

Meta Tags

title38 chars

Rome2Rio: discover how to get anywhere

description81 chars

Discover how to get anywhere by searching plane, train, bus, car and ferry routes

languageEN

H1 Tags

h1Discover how to get anywhereBy plane, train, bus, ferry and car
h1How we use cookies and your data
h1Manage your personal data

Schema Types

Organization

Who works at Rome2rio?

Loading leads...

What do customers think of Rome2rio?

Rome2Rio

Rome2Rio

3.4
1,052 reviews
✓ Claimed

Categories

Travel Agency#undefinedTravel Aggregator#undefined

Activity & Engagement

Reply Rate
96.7741935483871%
Avg. Reply Time
13.0 days
Claimed Date
3/31/2017

Contact Information

Address:
Melbourne, AU

Reviews (20)

Filter by rating:
Satisfied user
12/2/2025
🇺🇸 United States2 reviewsBasicLinkVerified
Experience date: 11/12/2025
Use this app all over the world

Use this app all over the world. Gives you your best options. Very satisfied.

Company Response12/7/2025

Hi, Thanks for taking the time to leave this great review. We're extremely proud of the product we have created and even happier to know that our customer's love Rome2Rio as much as we do. We look forward to assisting you with your future travel plans! Best regards, Tal Rome2Rio Team

Jane Thomas
10/27/2025
🇬🇧 United Kingdom8 reviewsBasicLinkVerified
Experience date: 10/26/2025
Rome2Rio helps you get where you want to go.

Prompt reply and positive action.

Company Response10/27/2025

Hi Jane, Thanks for your review and ongoing support! Best regards, Tal Rome2Rio Team

Keith C
10/22/2025
🇺🇸 United States6 reviewsBasicLinkVerified2 reviews on this domain
Experience date: 10/22/2025
Another 5 star review …

I had a question about a particular route. I emailed them and they promptly emailed me back. The app is great in figuring Travel logistics!

Company Response10/27/2025

Hi Keith C, Thanks for taking the time to leave this review. Our customer support team take great pride in the work they do and it's great to know they were able to resolve your problem. Hope you enjoy your travels. Best regards, Tal Rome2Rio Team

Al
10/9/2025
🇺🇸 United States2 reviewsBasicLinkVerified
Experience date: 3/31/2025
Rome2Rio is my Amazing getting Around App

I travel 3 months each year exploring Europe, Central and South America, as well as the USA. Since I hop from city to city during my retirement travels I always need to know how do I get to my next destination. Rome2Rio is my solution for getting for one place to another. This amazing travel app gives you everything you need for options on how to get there: planes, trains, car, busses, and ride share. It even tells you: the distance, Travel time, cost for each mode of transportation and even where to change busses or trains. Last year I traveled from southern Italy to Northern Italy then hopped a plane to Spain and visited 9 cities from Northern Spain to Southern Spain. This app is indispensable. It is how I got around.

Company Response10/27/2025

Hi Al, Thanks for so much for taking the time to leave this great review. We're extremely proud of the product we have created and even happier to know that Rome2Rio has been able to support you throughout your journeys. We appreciate your continuous support and look forward to serving you again. Best regards, Tal Rome2Rio Team

claude In Thai
10/2/2025
🇹🇭 Thailand1 reviewsBasicLinkVerified
Experience date: 10/2/2025
Utilisé des centaines de fois dans plusieurs pays

C'est super... Les seuls qui font ça impeccablement

Company Response10/6/2025

Bonjour claude In Thai, Merci d'avoir pris le temps de nous faire part de votre expérience avec Rome2Rio ! Nous sommes ravis d'apprendre que vous l'avez trouvée utile. Merci encore pour votre soutien. Bon voyage. Cordialement, Tal L'équipe Rome2Rio

Frequently Asked Questions about Rome2rio

What is Rome2rio's Revenue?
Rome2rio generates approximately $15M in annual revenue. With 103 employees, that's $145,000 per employee.
What does Rome2rio do?
Discover how to get anywhere by searching plane, train, bus, car and ferry routes
How fast is Rome2rio growing?
Rome2rio has declined by 8.1% in the last 6 months according to traffic data. employee count has changed by -1% year over year.
How do people interact with Rome2rio?
When visiting Rome2rio, visitors view an average of 2.7 pages per visit, and spend around 4:15 on the site, and the bounce rate is 46.0%.
How do people find Rome2rio?
31.7M (120%) find them through organic search. 147.9K (1%) come through paid advertising.
Who uses Rome2rio?
Rome2rio's top market is United States with 4.3M visitors (16.2%). India is 2nd with 3.0M (11.3%). United Kingdom is 3rd with 2.0M (7.6%).
What technologies does Rome2rio use?
Rome2rio uses 12 technologies across their website including Fonts, Authentication, Programming Languages. Key technologies include Google Fonts, Okta, PHP.
Who are Rome2rio's competitors?
Rome2rio's main competitors include INX Software, MAUS Business Systems, Planit Testing, Tactiv Pty, Objective Corporation. These companies operate in similar markets and compete for the same customer base.
What do customers think of Rome2rio?
Rome2rio has a Trustpilot score of 3.4 out of 5 (3 stars) based on 1,052 customer reviews.

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About rome2rio.com

Discover how to get anywhere by searching plane, train, bus, car and ferry routes

Company Overview

rome2rio.com
Website
travel_and_tourism
Industry
#1,791
Global Rank
28.5M
Monthly Visitors
12
Technologies
24+
Employees

Contact rome2rio.com

Technology Stack

rome2rio.com uses 12 technologies across their website including Google Fonts, Okta, PHP, and more.

Fonts

Google Fonts

Authentication

Okta

Programming Languages

PHP

Cloud & Hosting

Cloudflare

Advertising

DoubleClick Floodlight

Scheduling

Cal.com

Traffic & Audience

28.5M
Monthly Visits
38%
Bounce Rate
3.1
Pages/Visit
2:20
Avg. Duration

rome2rio.com receives approximately 28.5M monthly visitors and ranks #1,791 globally. The website has a bounce rate of 38% with visitors viewing an average of 3.1 pages per visit. Users spend an average of 2:20 on the site.

The majority of rome2rio.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is rome2rio.com?
Discover how to get anywhere by searching plane, train, bus, car and ferry routes
What technologies does rome2rio.com use?
rome2rio.com uses 12 technologies including Google Fonts, Okta, and 6 more. View the full tech stack analysis above.
How do I contact rome2rio.com?
You can contact rome2rio.com through their contact page.
What are rome2rio.com's social media accounts?
rome2rio.com is active on twitter, facebook, linkedin. You can find links to all their social media profiles in the social section above.
Is rome2rio.com hiring?
Check rome2rio.com's careers page for current job openings and opportunities. The company has 24+ known employees.
How popular is rome2rio.com?
rome2rio.com receives approximately 28.5M monthly visitors and ranks #1,791 globally.

Related Searches

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This page provides publicly available information about rome2rio.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit rome2rio.com directly at https://rome2rio.com.