rooftectx.com
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Rooftec: The Stealth Roofer Scaling to $9.3M
Analyzing the quiet dominance of a Houston construction tech player
In the fragmented, low-tech world of roofing, Rooftec isn't just hammering nails—they're building a $9.3M machine with a shockingly lean digital footprint. While competitors shout, Rooftec operates with the quiet efficiency of a company that knows its local moat is unbreakable.
"With only 310 monthly visits generating $9.3M, Rooftec proves that in B2B construction, brand trust beats SEO volume every time."
The Houston Fortress Strategy
Rooftec's traffic profile reveals a hyper-localized dominance. With 100% of traffic from the US (presumably Texas) and 42% coming directly to the site, they aren't chasing global rankings—they're owning their backyard. The 'undefined' top country is likely a data artifact, but the story is clear: Rooftec is a regional powerhouse that doesn't need to scale nationally to win big.
The Organic Search Paradox
Here's the counter-intuitive data: despite only 310 monthly visits, Rooftec ranks for 'rooftech' (520 volume) and 'huzaifa hussain rooftek houston' (230 volume). This suggests a brand name that's sticky enough to capture intent, but the real story is the 33% organic share. They're not optimizing for keywords—they're capturing branded searches from a network of referrals and repeat clients in a trust-driven industry.
The tech stack tells a story of pragmatic efficiency. jQuery, core-js, and Google Analytics are the workhorses—not flashy frameworks. They're using standard tools to solve a standard problem: lead capture. The presence of 'commercial roofing configurator' in their keyword profile hints at a tech-enabled sales process, likely using lightweight tools to streamline quoting for complex commercial projects.
- Revenue per employee: ~$232K (exceptionally high for construction)
- Traffic-to-revenue ratio: ~$30K per monthly visit (indicative of high-ticket B2B deals)
- Key people in sales roles (Charles Brogdon, Derwin Vincik) signal a sales-driven culture
- Twitter profile exists but appears dormant—social proof isn't their growth engine
The Anti-Startup Startup
Rooftec proves that in traditional industries, you don't need to reinvent the wheel—you just need to own the neighborhood.
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Home - Rooftec
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About rooftectx.com
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Technology Stack
rooftectx.com uses 17 technologies across their website including Font Awesome, Google Fonts, reCAPTCHA, PHP, and more.
Fonts
Font Awesome, Google Fonts
Security
reCAPTCHA
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PHP
CMS
WordPress
Cloud & Hosting
Fastly
Advertising
DoubleClick Floodlight, Google Ads, Facebook Pixel
Traffic & Audience
rooftectx.com receives approximately 310 monthly visitors. The website has a bounce rate of 34% with visitors viewing an average of 6.0 pages per visit. Users spend an average of 3:49 on the site.
The majority of rooftectx.com's traffic comes from .
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