rooof.com
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Rooof: The Stealthy PropTech Play
A $2.7M revenue company quietly servicing multifamily and CRE with 26 employees.
In a PropTech market obsessed with disruption, Rooof is playing a different game: quiet, consistent B2B servicing. With just 26 employees generating $2.7M in revenue, they aren't chasing unicorns—they're building a sustainable machine in the multifamily and commercial real estate sector.
"Their traffic profile reveals a company that doesn't rely on SEO—it relies on relationships."
The Relationship-Driven Engine
Rooof's traffic breakdown is telling: 42% direct vs. 33% organic. This isn't a company winning search wars; it's a company winning repeat business. With a head of HR (Meghan Nichol) and a dedicated Director of Customer Success (Justine Kerkham) on the leadership team, they've structured themselves for retention, not just acquisition. The 'where is the website inroofs.com located' keyword suggests they own or manage that domain, likely for client portals, indicating deep integration into their clients' operations.
The Lean PropTech Model
With $2.7M revenue across 26 employees, Rooof generates roughly $103k per employee. While not Facebook-level efficiency, this is solid for B2B services where implementation and support matter. They're not burning VC cash on growth; they're bootstrapping or sustaining on organic revenue. Their tech stack (jQuery, Tailwind, AWS CloudFront) is pragmatic, not flashy—built for reliability over trend-chasing.
The leadership structure reveals a focus on operational excellence. Adam Cowley (Founder & CEO) leads with Jerry McGillivray (Director Operations) and Matthew Marzitelli (Director Product) flanking him. This is a classic 'product + ops' leadership triangle. They're not just building software; they're managing complex real estate workflows that require both technical stability and operational reliability.
- PropTech focus on multifamily & CRE (niche targeting)
- Direct traffic dominance indicates strong client retention
- Lean team structure with clear operational leadership
- Pragmatic tech stack prioritizing reliability over hype
- Social presence across Twitter, Facebook, LinkedIn (active but not viral)
The Quiet Giant Strategy
Rooof isn't trying to be the biggest PropTech—it's trying to be the most reliable. For investors and founders in B2B SaaS, this is a masterclass in sustainable growth without the VC rollercoaster.
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About rooof.com
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Technology Stack
rooof.com uses 14 technologies across their website including Google Fonts, HSTS, Webflow, and more.
Fonts
Google Fonts
Security
HSTS
CMS
Webflow
Cloud & Hosting
AWS CloudFront, Cloudflare
Push Notifications
Pusher
Advertising
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Traffic & Audience
rooof.com receives approximately 2.3K monthly visitors and ranks #6,758,415 globally. The website has a bounce rate of 35% with visitors viewing an average of 2.0 pages per visit. Users spend an average of 0:42 on the site.
The majority of rooof.com's traffic comes from .
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This page provides publicly available information about rooof.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit rooof.com directly at https://rooof.com.