RotaChrom Technologies is attempting to rewrite the rules of industrial-scale chromatography by eliminating the industry's most fundamental dependency: silica gel. With a lean team of 39 and $7.8M in revenue, they're building a category-defining company in a space dominated by legacy giants.

"They're not just optimizing chromatography—they're fundamentally changing the medium itself."

The company's tech stack (jQuery, Tailwind, Bootstrap) suggests a pragmatic, engineering-first culture rather than flashy marketing. They're building for substance over style, which aligns with their industrial B2B audience. Viktor Gyollai, Regional Sales Executive, represents their go-to-market motion—likely focused on direct enterprise sales rather than self-serve.

• Silica-free chromatography: The only industrial-scale player disrupting the fundamental medium
• High-intent traffic: 73% direct+organic signals educated buyers, not just browsers
• Lean execution: $7.8M revenue with only 39 people = ~$200K revenue per employee
• Pharma focus: Targeting the most valuable and quality-sensitive vertical