roundpier.com
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The LinkedIn for High Schoolers
How RoundPier is monetizing the extracurricular arms race for Gen Z
While the world obsesses over college admissions consultants charging $5,000 a month, RoundPier has quietly built a $2.9M revenue engine by turning the entire extracurricular ecosystem into a searchable marketplace. They aren't just listing summer camps; they are building the professional identity layer for teenagers before they even hit 18.
"RoundPier isn't selling activities; they are selling the algorithmic curation of a competitive advantage."
The Business Model: Discovery as a Service
RoundPier operates in the science and education industry, but their revenue model is pure marketplace dynamics. With 7,612 monthly visits and a lean team of 23, they generate roughly $126k per employee. The genius lies in the traffic composition: 46% direct traffic indicates high brand recall and a sticky user base. Students aren't just stumbling upon RoundPier; they are returning to it, likely as part of school-mandated career planning or personal brand building.
The SEO Paradox
Here is the data anomaly that defines their strategy: their top keywords are specific names like 'Clarisse Yee Dublin High School' or 'Paarth Nawani' with hundreds of monthly searches. This isn't generic SEO targeting 'summer jobs for teens.' This is reputation management and peer validation. RoundPier ranks for individuals, meaning the platform is functioning as a public directory of student achievements. It creates a network effect where students search for peers, find the platform, and then build their own profiles.
The tech stack reveals a modern, scalable approach. They utilize Vite and Webpack for fast build times, Tailwind CSS and Bootstrap for rapid UI iteration, and PWA capabilities for mobile-first accessibility. Crucially, they deploy Hotjar and Facebook Pixel, signaling a sophisticated approach to conversion optimization—tracking exactly how high schoolers navigate from discovery to application.
- Marketplace Efficiency: Aggregating fragmented local programs into a unified national database.
- Identity First: Functioning as a proto-LinkedIn where 'extracurriculars' become searchable data points.
- Lean Operations: High revenue-per-employee ratio ($126k/employee) suggests strong automation and low overhead.
The Verdict: A High-Margin Niche Play
RoundPier proves that in the education sector, owning the 'discovery' layer is more valuable than creating the content itself. They are the Google Search for Gen Z's resume padding.
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#1 Community for High School Students
Find the best extracurricular activities, summer & after school programs, jobs, internships and volunteering opportunities for high school students
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About roundpier.com
Find the best extracurricular activities, summer & after school programs, jobs, internships and volunteering opportunities for high school students
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roundpier.com uses 14 technologies across their website including Google Maps, Sentry, Ghost, and more.
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Facebook Pixel
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PWA
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roundpier.com receives approximately 7.6K monthly visitors and ranks #2,919,379 globally. The website has a bounce rate of 54% with visitors viewing an average of 1.5 pages per visit. Users spend an average of 0:18 on the site.
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