routinely.com
Get leads like Routinely — and thousands more
Build targeted lists by tech stack, traffic, and more
The 2-Person Dutch Skincare Powerhouse
How a minimalist DTC brand generates $300K with just 2 employees
In a market saturated with 12-step routines and celebrity endorsements, a Dutch startup with only 2 employees is quietly generating $300K in revenue. They don't sell complexity—they sell elimination. This is the story of Routinely.com, a masterclass in ruthless focus.
"They're not selling skincare—they're selling the decision to stop overthinking."
The Anti-Community Strategy
Routinely's social presence is deliberately sparse. With 3,192 monthly visits and 70% from undefined traffic (likely direct/branded), they've built a brand that doesn't need constant content creation. Their Instagram (@routinely.co) and TikTok (@routinely.co) aren't for viral growth—they're for conversion. This is a brand that treats social media as a utility, not a stage. The result? A lean operation where 2 people manage everything from product to customer service.
The SEO Paradox
Here's the contradiction: Routinely ranks for 'routinely' (2,610 monthly searches) and 'routieinly' (360 searches)—likely typos—yet they ignore high-volume terms like 'azelaic acid' (116,500 searches) or 'bakuchiol serum' (6,190 searches). This isn't incompetence; it's strategy. They're not chasing broad skincare keywords. They're building brand equity so strong that people search for them by name. When you own your brand query, you own the entire funnel.
The tech stack reveals their efficiency: jQuery, Slick, Tailwind CSS, Bootstrap, and Vite. This isn't a flashy, over-engineered Shopify Plus setup. It's a lean, functional stack that loads fast and converts. With 25 technologies detected, they're using just enough to get the job done—no unnecessary bloat that slows down performance or increases maintenance overhead.
- Revenue per employee: $150K (exceptional for DTC)
- Traffic quality over quantity: 3,192 visits with 40% direct traffic
- Trust signal: 174 Trustpilot reviews at 4.0 stars
- Minimalist product strategy: Focus on skin test + routine, not SKU bloat
The Lesson: Own Your Name, Own Your Game
Routinely proves that in a crowded market, depth beats width. They don't try to rank for 'skincare'—they make you search for 'Routinely.' That's not SEO failure; it's brand victory.
What tech stack does Routinely use?
How much traffic does Routinely get?
Traffic & Engagement
Traffic Sources
Where is Routinely's audience located?
What keywords does Routinely rank for?
5 keywordsHow is Routinely's SEO?
Open Graph Image
http://www.routinely.com/cdn/shop/files/Routinely_logo-3_1200x1200.png?v=1710168578
Meta Tags
Minimalistische huidverzorgingsroutines speciaal voor jouw huid. – ROUTINELY
Doe onze huidtest, ontdek de huidverzorgingsroutine die bij je past en hervat het leven. Het is zo makkelijk!
Minimalistische huidverzorgingsroutines speciaal voor jouw huid.
What is Routinely's revenue?
Who works at Routinely?
Loading leads...
What do customers think of Routinely?
Routinely
Categories
Activity & Engagement
Contact Information
Reviews (20)
Amazing serums
Amazing serums! I've tried all serums and all works perfect for my skin. Truly can recommend anti-aging line - my fav.
Good!
It was good but I don't like the consistency very much and how it sit on the skin but overall it's a great product!
I completely loved these innovative…
I completely loved these innovative products, I had personally not used or encountered anything like the balm cleanser… and I love it!⭐️
Amazing Skincare Line – Highly Recommend!
I’ve been using a variety of products from Routinely, including the Tone-Evening Tranexamic Acid Serum, 360° Azelaic Acid Serum, The Balm Cleanser, and The Guardian Cream, and I have to say, my skin has never felt better. Each product serves a unique purpose, and together they’ve transformed my skincare routine. The Tone-Evening Tranexamic Acid Serum has worked wonders on my hyperpigmentation, visibly brightening my complexion. The 360° Azelaic Acid Serum has helped reduce redness and smooth out my skin texture, making it ideal for anyone with sensitive or acne-prone skin. The Balm Cleanser is luxurious and gentle, removing makeup and impurities without stripping my skin of its natural moisture, while the Guardian Cream provides lasting hydration and protection, leaving my skin feeling soft and plump all day. Overall, this line is perfect for anyone looking to simplify their routine without sacrificing results. I highly recommend Routinely for anyone seeking high-quality, effective skincare!
My experience with the Routinely store…
My experience with the Routinely store has been excellent; the quality of the products and customer service are exceptional, consistently exceeding my expectations.
Frequently Asked Questions about Routinely
What is Routinely's Revenue?
What does Routinely do?
How fast is Routinely growing?
What technologies does Routinely use?
Who are Routinely's competitors?
What do customers think of Routinely?
Export Data
Unlock all exports
Download CSVs, JSONs & full reports
How to contact Routinely?
Contact Information
Export routinely.com Data
Download the complete tech stack, analytics, leads, and company data for routinely.com in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.
Raw JSON Data
Click "Show" to view the raw API response data
About routinely.com
Doe onze huidtest, ontdek de huidverzorgingsroutine die bij je past en hervat het leven. Het is zo makkelijk!
Company Overview
routinely.com Social Media
Contact routinely.com
Email Addresses
Phone Numbers
Technology Stack
routinely.com uses 25 technologies across their website including Google Fonts, hCaptcha, HSTS, PHP, and more.
Fonts
Google Fonts
Security
hCaptcha, HSTS, reCAPTCHA
Programming Languages
PHP
CDN
jsDelivr
Cloud & Hosting
Cloudflare
Email Marketing
Klaviyo
Traffic & Audience
routinely.com receives approximately 3.2K monthly visitors and ranks #5,383,827 globally. The website has a bounce rate of 38% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:22 on the site.
The majority of routinely.com's traffic comes from undefined, undefined, .
Frequently Asked Questions
What is routinely.com?
What technologies does routinely.com use?
How do I contact routinely.com?
What are routinely.com's social media accounts?
How popular is routinely.com?
Related Searches
This page provides publicly available information about routinely.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit routinely.com directly at https://routinely.com.