roxy.com
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Roxy.com: The Quiet Giant of Women's Action Sports
A $133M revenue machine with a surprising trust problem and a massive direct audience
Roxy.com isn't just a website—it's a digital fortress for the world's most iconic women's action sports brand. With $133M in revenue and 468 employees, it's a behemoth that has quietly dominated the lifestyle space for decades. But beneath the surface, there's a fascinating story of brand loyalty, SEO dominance, and a critical trust gap that threatens its future.
"Roxy doesn't need to shout—it has a 49% direct traffic share, proving its brand equity is its strongest asset."
The Loyal Army
Roxy's audience isn't just browsing—they're coming directly. With 49% of traffic going straight to the domain, this is a brand with fierce loyalty. The 40% organic search traffic shows they're also winning on keywords like 'roxy ski jackets' (240 monthly volume) and 'roxy women's snow pant' (280 monthly volume). This isn't accidental; it's the result of decades of brand building in a niche that values authenticity.
The SEO Fortress
With 233,371 backlinks and a global rank of #104,930, Roxy has built an SEO moat that competitors would struggle to breach. The top keyword 'roxy' alone commands 74,140 monthly searches—a testament to brand recognition. Yet, the tech stack (Vue.js, Tailwind CSS, PWA) suggests they're modernizing for speed and experience, not just resting on legacy.
The trust gap is the elephant in the room. A 1.4/5 Trustpilot rating from 335 reviews is a red flag that can't be ignored. For a brand with this much traffic and revenue, customer experience is clearly a weak spot. Whether it's shipping, product quality, or service, the data suggests Roxy is losing the battle for customer satisfaction despite winning the war for attention.
- Brand-first strategy: 49% direct traffic shows unmatched loyalty
- SEO dominance: 233K+ backlinks and high-volume keywords create a moat
- Tech modernization: Vue.js and PWA indicate investment in speed
- Trust crisis: 1.4/5 rating is a critical vulnerability
- Niche mastery: Dominates women's action sports with precise targeting
Roxy's Next Move: Fix Trust or Lose Momentum
With $133M in revenue and a loyal audience, the brand has the assets to solve its customer experience crisis—but the clock is ticking.
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ROXY
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Reviews (20)
Winston and Amanda best security guards
Winston and Amanda best security guards
Second order from Roxy this month…
Second order from Roxy this month without any problems whatsoever so I’m totally baffled by these reviews 😬🤷♀️
Peter is amazing very welcoming amazing…
Peter is amazing very welcoming amazing club , thanks very much .had the best night visiting here
EXCELLENT Customer Service
Quality product and EXCELLENT customer service!! I recently bought a pair of snow boots. Came with a slight fault of a tag on the tongue being slightly unstitched, but otherwise a perfect product & customer service provided and processed a discount refund for the fault in under 30 minutes. Highly recommend.
Shocking customer service and robbery
Ordered a puffer coat and wasn’t happy with the design so returned within 2 hours of receiving on the 03-Dec-2025 received at the warehouse on the 05-DEC-2025. I’ve emailed customer service numerous times and keep a getting a generic reply of please wait 10 working days which I have. Now no response from them as it’s ticked over the 10 working days. I’ve had to raise the issue through the payment platform I used and they are receiving no response. No telephone number for the UK, I am pretty sure there is no actual person manning the customer service and it is just a bot who takes certain phrases and responds and sometimes what they say doesn’t correlate to what I have asked. Not sure if I will get my refund of £88 which is very upsetting as it was bought with birthday money but really bad service I won’t be ordering from them again.
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About roxy.com
Company Overview
Technology Stack
roxy.com uses 27 technologies across their website including AccessiBe, Font Awesome, Google Fonts, hCaptcha, HSTS, and more.
Accessibility
AccessiBe
Fonts
Font Awesome, Google Fonts
Security
hCaptcha, HSTS, reCAPTCHA
CMS
Framer
Cloud & Hosting
Cloudflare
Email Marketing
Klaviyo
Traffic & Audience
roxy.com receives approximately 337.4K monthly visitors and ranks #104,930 globally. The website has a bounce rate of 42% with visitors viewing an average of 4.9 pages per visit. Users spend an average of 1:11 on the site.
The majority of roxy.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about roxy.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit roxy.com directly at https://roxy.com.