While most fintech startups chase consumer wallets, RPAG (Retirement Plan Advisory Group) built a $10M business serving the invisible middlemen of the retirement industry. They don't manage money—they manage the technology and compliance infrastructure for the advisors who do.

"RPAG proves that in B2B fintech, serving the gatekeepers is more lucrative than serving the end customer."

The company's tech stack reveals a pragmatic approach: jQuery and Bootstrap for rapid development, Google Analytics/Tag Manager for tracking advisor behavior, and LinkedIn Insight Tag for targeting decision-makers. They're not building flashy AI—they're building reliable tools that solve regulatory headaches. With 53 employees and $10M revenue, they're at the scale where efficiency matters more than growth-at-all-costs.

• The 5,040 monthly searches for 'pmp login' (their platform's entry point) dwarf their own brand searches, indicating a sticky, high-usage tool
• Their social presence is minimal—Twitter and YouTube channels exist but show low engagement, suggesting they rely on direct relationships over public content
• The 'undefined' traffic country suggests either data limitations or a highly focused US market where retirement planning is a domestic regulatory game