rschooltoday.com
rschooltoday.com
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The Silent Giant of K-12 Tech
How a 96-person team powers America's school districts
In a market dominated by flashy edtech unicorns, rschooltoday.com operates in the shadows of public school systems—yet generates $13.9M annually with just 96 employees. This isn't a consumer app chasing virality; it's infrastructure.
"They're not building for Silicon Valley—they're building for school board meetings in Minnesota."
The Unsexy B2G Playbook
While competitors chase VC funding and user growth, rschooltoday.com has built a sustainable business serving government contracts. With Rick Ehrman and Ray Dretske at the helm, they've carved a niche in school communications and management software. The 96-person team structure suggests extreme efficiency—likely a lean engineering force supporting hundreds of districts. This is the opposite of growth-at-all-costs: it's profit-through-persistence.
The Silent Expansion
The absence of public traffic data is telling. rschooltoday.com doesn't rely on organic search or viral marketing. Their growth comes from procurement cycles, RFPs, and district relationships. When your customers are school administrators buying through government contracts, you don't need SEO—you need compliance, reliability, and relationships. This is a moat built on bureaucracy, not algorithms.
The leadership team reads like a who's who of edtech veterans: Mark Boudreau as CTO suggests serious technical chops, while Tina Aquino's VP of Communications points to a company that understands how to sell to districts. Alex Kooi's role in team sales confirms their B2G focus. This isn't a startup pivoting—it's a company that knows exactly who its customer is.
- Revenue-per-employee of $144K rivals mature SaaS companies
- Leadership team suggests 10+ years of industry experience
- No public tech stack detection = likely custom infrastructure
- Government contract model creates high switching costs
The Quiet Monopoly
While edtech VCs chase the next learning app, rschooltoday.com proves that boring infrastructure wins. In a world obsessed with scale, they've built something more valuable: a business that prints money serving a captive audience. The question isn't whether they'll fail—it's why more companies aren't following their playbook.
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