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The Outsourced Ad Agency Growth Engine
How RSW/US fills the pipeline for marketing firms with a 50-person, $10M revenue model
Most ad agencies bleed cash on new business development, but RSW/US has quietly built a $10M revenue machine doing one thing: turning agency owners into closers. They don't create ads—they create conversations that convert.
"They're not selling leads—they're selling a closing machine for agencies too small for a dedicated sales team."
The Agency Pain Point
Marketing agencies excel at creative work but consistently fail at sales. RSW/US targets this exact gap—agencies with 5-50 employees who can't afford a full-time business development team but desperately need one. Their model is simple: become your outsourced sales department, from prospecting to closing.
The $10M Playbook
With 50 employees and $10M in revenue, RSW/US generates ~$200K per employee—healthy for a service business. But the real story is their traffic mix: 43% direct traffic signals strong brand recall and repeat clients. Only 12% organic search suggests they're not chasing SEO keywords—they're chasing referrals and reputation.
Their leadership team reads like a sales playbook: Brandon Buttrey (VP Sales & Training), Miguel Trejo (VP Marketing Communications), Lee McKnight (VP Sales). Notice the pattern? Every top exec owns a piece of the sales funnel—training, messaging, and closing. This isn't accidental; it's a sales-first culture baked into the org chart.
- Traffic paradox: 100% of traffic is from 'undefined' country—likely a tracking gap or they've cornered a hyper-niche US market
- Keyword arbitrage: Ranking for 'what does geo stand for' (1,070 volume) while competitors chase 'ad agency new business'
- Tech stack tells a story: jQuery + Bootstrap + Tailwind CSS = pragmatic, not trendy—they prioritize function over flash
The Silent Giant in Agency Growth
They don't need SEO because their clients don't Google—they ask peers. RSW/US proves that in B2B services, reputation beats reach every time.
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Outsourced Ad Agency Business Development Firm
We’re RSW/US, a full-service ad agency new business development firm. We help marketing agencies find & win new business,
We’re RSW/US, a full-service ad agency new business development firm.
We’re RSW/US, a full-service ad agency new business development firm.
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About rswus.com
We’re RSW/US, a full-service ad agency new business development firm. We help marketing agencies find & win new business,
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Technology Stack
rswus.com uses 24 technologies across their website including Font Awesome, Google Fonts, Laravel, PHP, and more.
Fonts
Font Awesome, Google Fonts
Backend Frameworks
Laravel
Programming Languages
PHP
CMS
Squarespace, WordPress
Advertising
DoubleClick Floodlight, LinkedIn Insight Tag, Google Ads
E-commerce & Payments
OpenCart, Shopware, Magento
Traffic & Audience
rswus.com receives approximately 2.5K monthly visitors and ranks #6,033,800 globally. The website has a bounce rate of 37% with visitors viewing an average of 2.0 pages per visit. Users spend an average of 1:02 on the site.
The majority of rswus.com's traffic comes from .
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