9:41
rt.com
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rt.com

6 technologies
VerifiedGrowingVisit41.3M/mo$883M3.1K6 Tech8 Leads
Deep Dive

RT: The State-Backed Media Giant

How Russia's global news network commands 41M monthly visits

In the global battle for narrative control, RT.com isn't just a news site—it's a geopolitical weapon. With 41 million monthly visits, it ranks as one of the world's most influential state-backed media operations, delivering the Kremlin's worldview directly to global audiences.

41.3M
monthly visits
#1,501
global rank
3,077
employees
$883M
annual revenue

"RT isn't just reporting news—it's engineering a narrative architecture that rivals Western media giants."

The Global Reach Paradox

Despite being a Russian state-funded operation, RT dominates traffic in undefined markets (33.3% share), suggesting its content resonates beyond its ideological origins. The site's 88 million backlinks and 20% organic search traffic reveal a sophisticated SEO strategy that makes it a default destination for news seekers worldwide.

The Traffic Engineering

RT's 58% direct traffic is unusually high for a news site, indicating strong brand recognition and repeat visitors. This isn't accidental—it's the result of a multi-platform strategy that includes PWA technology, aggressive social media presence on Twitter, and content tailored for maximum engagement across time zones.

The site's tech stack reveals a modern, adaptive infrastructure: jQuery for interactivity, Tailwind CSS and Bootstrap for responsive design, and HSTS for security. This technical foundation supports a 24/7 news operation that publishes content faster than most Western competitors.

  • State-backed funding model enables massive scale without profit pressure
  • Multi-language strategy (RT DE, Russian content) captures diverse audiences
  • Low Trustpilot rating (1.9/5) suggests credibility challenges in Western markets
  • Dominant direct traffic indicates strong brand loyalty in target demographics
Limited transparency about funding sources
Unmatched scale for a state-funded media operation
Persistent credibility issues with Western audiences
Sophisticated technical infrastructure
Heavy reliance on state backing rather than organic revenue
Global reach that rivals major Western news networks

The Media Disruptor Blueprint

RT proves that with state backing and technical sophistication, you can build a global media empire that challenges Western narratives—regardless of trust scores.

What tech stack does Rt use?

10 detected
Security1
Web Standards2
JavaScript Libraries1
Tracking & Analytics4
G
Google Static
G
Google Tag Manager
J
jsDelivr
G
Google Analytics

How much traffic does Rt get?

Traffic & Engagement

29.7M
Monthly Visits
-3.0%
3.4
Pages/Visit
8:01
Avg. Duration
42%
Bounce Rate
Monthly Traffic Trend-18%
36.0M
Oct 2025
Oct
30.6M
Nov 2025
Nov
29.7M
Dec 2025
Dec

Rankings

#1,618
Global Rank
#2,147
United States Rank
Newspapers
Category

Backlinks & Authority

88.9M
Backlinks
207.2K
Ref. Domains
75
Authority Score
Low
Penalty Risk
Backlinks Trend-15%
104.1M
Jul 2025
Jul
96.0M
Aug 2025
Aug
88.9M
Sep 2025
Sep
88.9M
Oct 2025
Oct
89.7M
Nov 2025
Nov
88.9M
Dec 2025
Dec

Search Traffic

Organic
4.7M

Top Organic Keywords

#1rt
201,000 vol24.4%
#1rt news
74,000 vol9.0%
#1rt news rt
49,500 vol6.0%
#1rt noticias
40,500 vol4.9%
#1news rt news
27,100 vol3.3%

Where is Rt's audience located?

🇺🇸United States18.4%
🇷🇺Russia13.7%
🇲🇽Mexico10.7%
🇪🇬Egypt5.7%
🇦🇷Argentina5.4%

Device Distribution

Desktop21.3%
Mobile78.7%

What keywords does Rt rank for?

5 keywords
1rt505.2K vol$0.82
2новости россии и мира сегодня1.6K vol
3новости836.6K vol$0.54
4rt news26.4K vol$1.09
5rt de2.7K vol

How is Rt's SEO?

Open Graph Image

OG Image preview
og:image

https://www.rt.com/static/img/og-logo-rt.png

Meta Tags

title53 chars

RT - Breaking News, Russia News, World News and Video

description104 chars

RT is the first Russian 24/7 English-language news channel which brings the Russian view on global news.

languageEN

Who works at Rt?

Loading leads...

What do customers think of Rt?

RT

RT

1.9
79 reviews

Categories

Media Company#undefinedNews Service#undefinedTelevision Station#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days

Contact Information

Reviews (20)

Filter by rating:
all is good
7/18/2023
🇵🇰 Pakistan16 reviewsOrganicUnverified
Experience date: 7/1/2023
RT ALL is a good wrek is a very niec

RT ALL is a good wrek is a very niec

👍 1
Dan Nosse
7/8/2023
🇺🇸 United States1 reviewsOrganicUnverified
Experience date: 7/7/2023
Great experience

Great food great service food came out fast and was correct it was a really good meal

customer
9/24/2022
🇬🇧 United Kingdom18 reviewsOrganicUnverified
Experience date: 9/24/2022
Excellent because it has a balance to…

Excellent because it has a balance to what is going on in the west. The west blocked the site because of 'harmful' information. Am guessing we are not considered balanced enough to discern the crap from our own sites and news feeds. If not for RT looking at the others perspective we would be totally controlled by the likes of UK government statements and half truths. Def a great site.

👍 3
Petya Petkova
9/14/2022
🇬🇧 United Kingdom2 reviewsOrganicUnverified
Experience date: 9/14/2022
I love RT ,it,s the only news i…

I love RT ,it,s the only news i watch.specially when Rory S is on,he is so good.I also miss the other presenters Andrew Farmer ,the 2 x Colin,s Keiser and so on .thanks all Petya

Neil Thomas
5/11/2022
🇬🇧 United Kingdom69 reviewsOrganicUnverified
Great news reporting

Great news reporting. More balanced than the BBC. Trustworthy .

Frequently Asked Questions about Rt

What is Rt's Revenue?
Rt generates approximately $883M in annual revenue. With 3,077 employees, that's $287,000 per employee.
What does Rt do?
RT is the first Russian 24/7 English-language news channel which brings the Russian view on global news.
How fast is Rt growing?
Rt has declined by 3.0% in the last 6 months according to traffic data. employee count has changed by 9% year over year.
How do people interact with Rt?
When visiting Rt, visitors view an average of 3.4 pages per visit, and spend around 8:01 on the site, and the bounce rate is 42.4%.
How do people find Rt?
25.0M people (84%) visit Rt directly. 4.7M (16%) find them through organic search.
Who uses Rt?
Rt's top market is United States with 5.5M visitors (18.4%). Russian Federation is 2nd with 4.1M (13.7%). Mexico is 3rd with 3.2M (10.7%).
What technologies does Rt use?
Rt uses 6 technologies across their website including Security, Web Standards, CSS Frameworks. Key technologies include HSTS, Twitter Cards, PWA, Bootstrap, Tailwind CSS.
Who are Rt's competitors?
Rt's main competitors include WBHM, WMFE 90.7, Mid-West Family Broadcasting, Newsy, PRI/PRX. These companies operate in similar markets and compete for the same customer base.
What do customers think of Rt?
Rt has a Trustpilot score of 1.9 out of 5 (2 stars) based on 79 customer reviews.

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Raw JSON Data

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About rt.com

RT is the first Russian 24/7 English-language news channel which brings the Russian view on global news.

Company Overview

rt.com
Website
news_and_media
Industry
#1,501
Global Rank
41.3M
Monthly Visitors
6
Technologies
8+
Employees

rt.com Key Pages

rt.com Social Media

Contact rt.com

Technology Stack

rt.com uses 6 technologies across their website including HSTS, Twitter Cards, PWA, Bootstrap, Tailwind CSS, and more.

Security

HSTS

Web Standards

Twitter Cards, PWA

CSS Frameworks

Bootstrap, Tailwind CSS

JavaScript Libraries

jQuery

Traffic & Audience

41.3M
Monthly Visits
51%
Bounce Rate
3.0
Pages/Visit
3:14
Avg. Duration

rt.com receives approximately 41.3M monthly visitors and ranks #1,501 globally. The website has a bounce rate of 51% with visitors viewing an average of 3.0 pages per visit. Users spend an average of 3:14 on the site.

The majority of rt.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is rt.com?
RT is the first Russian 24/7 English-language news channel which brings the Russian view on global news.
What technologies does rt.com use?
rt.com uses 6 technologies including HSTS, Twitter Cards, PWA. View the full tech stack analysis above.
How do I contact rt.com?
You can contact rt.com via email at [email protected] or through their contact page.
What are rt.com's social media accounts?
rt.com is active on twitter. You can find links to all their social media profiles in the social section above.
How popular is rt.com?
rt.com receives approximately 41.3M monthly visitors and ranks #1,501 globally. Traffic is growing by 8.8% month-over-month.

Related Searches

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This page provides publicly available information about rt.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit rt.com directly at https://rt.com.