rtt.co.za
rtt.co.za
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RTT: The Logistics Giant Hiding in Plain Sight
A $1.5B logistics powerhouse with a surprisingly humble digital footprint
RTT isn't your typical tech startup—it's a 3,236-employee logistics titan with $1.5B in revenue, yet its digital presence is virtually invisible. This is the story of a company that moves mountains of cargo while staying completely off the grid.
"They don't need SEO when their clients know exactly where to find them."
The Invisible Enterprise
RTT operates in the shadows of commerce. With 98.8% of traffic from 'undefined' (likely South Africa), they've built a fortress around their core market. Their 56% direct traffic rate screams one thing: repeat business. These aren't casual browsers—they're loyal clients with saved bookmarks and direct contracts.
Search Behavior Tells the Story
The keyword data reveals their brand strength. 'RTT' alone gets 24,270 monthly searches—more than their entire website traffic. Why? Because people aren't searching for RTT; they're searching for RTT tracking. The brand is so established that the domain name becomes the search query. This is textbook brand dominance in a mature market.
What's fascinating is the tech stack: zero technologies detected. In 2024, this isn't a failure—it's a statement. RTT's website is a digital business card, not a growth engine. They don't need flashy landing pages or conversion funnels because their sales cycle happens through relationships, not clicks. The 16,510 monthly visitors aren't there to be converted; they're there to track shipments.
- The 'rtt tracking' keyword (1,380 searches) is their digital front door
- 98.8% of traffic is geographically concentrated
- Direct traffic (56%) proves client stickiness
- Zero tech stack suggests legacy systems or minimal digital transformation
The Anti-Startup
RTT proves that in B2B logistics, relationships beat algorithms every time.
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About rtt.co.za
Company Overview
Traffic & Audience
rtt.co.za receives approximately 16.5K monthly visitors and ranks #1,677,840 globally. The website has a bounce rate of 33% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 2:26 on the site.
The majority of rtt.co.za's traffic comes from undefined, .
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This page provides publicly available information about rtt.co.za. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit rtt.co.za directly at https://rtt.co.za.