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rubiconllc.us
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rubiconllc.us

18 technologies
VerifiedGrowingVisit2.0K/mo$15M25518 Tech9 Leads
Deep Dive

The Chemical Giant Hiding in Plain Sight

Rubicon's $222M funding vs. 2k monthly visits reveals a massive disconnect

Rubicon isn't just another chemical company—it's a $222.7M-backed specialty chemicals player with 255 employees, yet its digital footprint is virtually invisible. With only 2,000 monthly visits to rubiconllc.us, this is a classic case of a B2B giant operating in the shadows while competitors capture the spotlight.

$222.7M
Total Funding
255
Employees
2,000
Monthly Visits
42%
Direct Traffic

"A company with $222M in funding getting fewer monthly visits than a mid-sized restaurant is either doing something brilliantly wrong or intentionally invisible."

The B2B Anomaly

Rubicon's traffic profile screams traditional B2B: 42% direct traffic means customers know exactly where to find them, while 33% organic search suggests minimal SEO investment. For a $15M revenue company, this isn't failure—it's a deliberate strategy. They're not playing the digital marketing game; they're winning through relationships and reputation.

The Funding Paradox

The $222.7M funding against $15M revenue creates a fascinating tension. Either Rubicon is in aggressive R&D mode for breakthrough chemicals, or this represents earlier-stage capital still deploying. For investors, this signals potential: either massive upside if they crack the digital code, or a stable, relationship-driven business model that doesn't need web traffic to thrive.

The keyword data reveals the real story: 'rubicon' alone gets 79,210 monthly searches, but rubiconllc.us captures almost none. This suggests brand confusion with other Rubicons (like Rubicon Project, waste management tech). Their domain is buried by larger players, yet they persist with 'llc.us'—a deliberate, perhaps stubborn, identity choice that prioritizes authenticity over SEO optimization.

  • Tech stack shows modern foundations (Tailwind, Bootstrap) but no conversion optimization
  • Zero backlinks and no Trustpilot presence indicates zero reputation management
  • Traffic is 100% from 'undefined' country—likely US but poorly tracked
No SEO strategy
Dominant direct traffic (42%)
No social proof
Relationship-driven sales
No content marketing
Specialty chemicals moat
No visible lead generation
Massive funding runway

The Invisible Giant

Rubicon proves B2B chemicals don't need digital presence—they need trust. But in 2024, that's a risky bet with $222M on the line.

What tech stack does Rubiconllc use?

25 detected
Programming Languages1
Customer Support1
E-commerce & Payments1
Web Standards2
UI Libraries1
JavaScript Libraries2
Tracking & Analytics7
G
Google Analytics
G
Google Tag Manager
G
Google Tag Manager
G
Google Analytics
G
Google APIs
G
Google Static
G
Google DoubleClick

How much traffic does Rubiconllc get?

Traffic & Engagement

2.0K
Monthly Visits
1.8
Pages/Visit
0:36
Avg. Duration
37%
Bounce Rate
Monthly Traffic Trend+123%
897
Oct 2025
Oct
1.8K
Nov 2025
Nov
2.0K
Dec 2025
Dec

Traffic Sources

Search
33%
Direct
42%
Social
10%
Referrals
13%
Email
0%
Paid
2%

Where is Rubiconllc's audience located?

🌍100.0%

What keywords does Rubiconllc rank for?

5 keywords
1rubicon79.2K vol$0.69
2rubicon company810 vol$2.39
3mary bird llc400 vol
4ascension parish sheriffs office390 vol
5what does steven dearman in the zachary louisiana area do350 vol

How is Rubiconllc's SEO?

Open Graph Image

OG Image preview
og:image

https://rubiconllc.us/wp-content/uploads/2023/08/cropped-Favicon.png

Meta Tags

title7 chars

Rubicon

description123 chars

At Rubicon, We Are One Family, Committed to Excellence, Delivering Specialty Chemicals that Improve Lives Across the Globe.

languageEN-US

Schema Types

Unknown

What is Rubiconllc's revenue?

$15M
Annual Revenue
255
4%
Employees
$59K
Revenue/Employee
$223M
Total Funding
$1.1B
Valuation
Geismar, United States
Headquarters

Who works at Rubiconllc?

Loading leads...

What do customers think of Rubiconllc?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Rubiconllc

What is Rubiconllc's Revenue?
Rubiconllc generates approximately $15M in annual revenue. With 255 employees, that's $58,824 per employee. The company has raised $223M in total funding.
What does Rubiconllc do?
At Rubicon, We Are One Family, Committed to Excellence, Delivering Specialty Chemicals that Improve Lives Across the Globe.
How fast is Rubiconllc growing?
Rubiconllc employee count has changed by 4% year over year.
What technologies does Rubiconllc use?
Rubiconllc uses 18 technologies across their website including Video, Fonts, Programming Languages. Key technologies include YouTube Embed, Font Awesome, Google Fonts, PHP.
Who are Rubiconllc's competitors?
Rubiconllc's main competitors include Wrangler, Bronco. These companies operate in similar markets and compete for the same customer base.

Export Data

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How to contact Rubiconllc?

What are Rubiconllc's key pages?

Export rubiconllc.us Data

Download the complete tech stack, analytics, leads, and company data for rubiconllc.us in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.

Raw JSON Data

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About rubiconllc.us

At Rubicon, We Are One Family, Committed to Excellence, Delivering Specialty Chemicals that Improve Lives Across the Globe.

Company Overview

rubiconllc.us
Website
#7,839,419
Global Rank
2.0K
Monthly Visitors
18
Technologies
9+
Employees

rubiconllc.us Key Pages

Contact rubiconllc.us

Technology Stack

rubiconllc.us uses 18 technologies across their website including YouTube Embed, Font Awesome, Google Fonts, PHP, and more.

Video

YouTube Embed

Fonts

Font Awesome, Google Fonts

Programming Languages

PHP

CMS

WordPress

Customer Support

Zendesk

E-commerce & Payments

WooCommerce

Traffic & Audience

2.0K
Monthly Visits
37%
Bounce Rate
1.8
Pages/Visit
0:36
Avg. Duration

rubiconllc.us receives approximately 2.0K monthly visitors and ranks #7,839,419 globally. The website has a bounce rate of 37% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 0:36 on the site.

The majority of rubiconllc.us's traffic comes from .

Frequently Asked Questions

What is rubiconllc.us?
At Rubicon, We Are One Family, Committed to Excellence, Delivering Specialty Chemicals that Improve Lives Across the Globe.
What technologies does rubiconllc.us use?
rubiconllc.us uses 18 technologies including YouTube Embed, Font Awesome, Google Fonts, and 12 more. View the full tech stack analysis above.
How do I contact rubiconllc.us?
You can contact rubiconllc.us through their contact page.
What are rubiconllc.us's social media accounts?
rubiconllc.us is active on facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
Is rubiconllc.us hiring?
Check rubiconllc.us's careers page for current job openings and opportunities. The company has 9+ known employees.
How popular is rubiconllc.us?
rubiconllc.us receives approximately 2.0K monthly visitors and ranks #7,839,419 globally. Traffic is growing by 14.3% month-over-month.

Related Searches

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This page provides publicly available information about rubiconllc.us. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit rubiconllc.us directly at https://rubiconllc.us.