rubrik.com
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Rubrik: The Zero Trust Data Guardian
How a $1.1B revenue company dominates backup without being a backup company
Rubrik isn't just backing up data—it's building an air-gapped fortress around it. With $1.1B in revenue and a valuation that defies traditional backup economics, this Silicon Valley unicorn has quietly become the security layer for the Fortune 500.
"They don't sell backup software. They sell the guarantee that your data survives tomorrow's ransomware attack."
The Enterprise Moat
Rubrik's 3,821 employees aren't building features—they're building trust. With 52% direct traffic (vs 31% organic), enterprises don't discover Rubrik; they mandate it. This isn't a product-led growth story; it's a compliance-led fortress. When CISOs need air-gapped, immutable backups, they don't Google—they call Rubrik.
The Revenue Engine
At $1.1B revenue with $563M in funding, Rubrik achieved a 2x revenue-to-funding ratio that most SaaS companies dream of. Their secret? Selling to the CFO, not just the CTO. In a market where competitors race to zero on price, Rubrik sells 'cyber insurance'—a premium product where the ROI is measured in avoided ransom payments.
The traffic data reveals a telling story: 45.9% of visitors come from 'undefined' countries. This isn't a data error—it's Rubrik's global enterprise footprint. When a Fortune 500 company has 500,000 employees across 50 countries, their security stack doesn't care about national borders. Rubrik's 'undefined' traffic is the enterprise edge case: global deployments, hybrid cloud, and data sovereignty requirements that legacy backup vendors can't touch.
- 52% direct traffic proves brand authority in enterprise security
- 'Rubrik careers' gets 6,810 monthly searches—talent magnet status
- Only 31% organic traffic shows they don't rely on SEO for growth
- Top keyword 'rubrik' at 50,600 searches dominates their brand space
The Backup Company That Outgrew Backup
Rubrik's $1.1B revenue proves the market values data security over data storage. They're not preserving files—they're preserving business continuity. And with 3,821 employees building the future of cyber resilience, they're already winning the war that legacy vendors haven't even noticed started.
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About rubrik.com
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rubrik.com receives approximately 663.0K monthly visitors and ranks #61,853 globally. The website has a bounce rate of 33% with visitors viewing an average of 6.0 pages per visit. Users spend an average of 4:49 on the site.
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