In the high-stakes world of construction, where $59M in revenue and 185 employees command respect, Ruby Collins' digital footprint tells a different story. Their website isn't just a marketing tool—it's a diagnostic tool revealing how legacy industrial companies still struggle to translate physical dominance into digital relevance.

"A $59M company getting fewer monthly website visits than a mid-tier food blogger—this is the digital divide in industrial America."

Their tech stack tells its own story. WordPress with jQuery, Bootstrap, and Tailwind CSS suggests a patchwork approach—likely built over years with different contractors. The presence of Slick and Splide (carousel libraries) indicates a focus on visual presentation, but for a construction company, the priority should be technical documentation, case studies, and bid information. The stack screams 'we needed a website' rather than 'we built a digital asset.'

• 185 employees generating only 3,578 monthly visits = 19 visits per employee per month
• 42% direct traffic proves existing client loyalty but shows zero acquisition growth
• Top keyword 'Ruby Collins' outperforms all industry terms combined—brand awareness isn't converting to new business
• WordPress stack with 4+ CSS frameworks suggests ad-hoc development rather than strategic digital investment