runaware.com
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Runaware: The 24/7 Sales Engineer
A deep dive into a niche B2B platform trying to solve the software demo problem.
Software companies spend millions generating downloads, only to watch potential customers never actually install the product. Runaware bets that automated, live interactive demos are the fix, positioning themselves as the 'sales engineer' that never sleeps.
"They download your software. But do they ever install it? Runaware bridges the gap between download and value realization."
The 'Smart Plant' Anomaly
Traffic data reveals a fascinating quirk: Runaware's top organic keywords aren't related to sales tech. They are dominated by 'smart plant instrumentation' and 'Sage 50 Cloud'. This suggests their audience overlaps heavily with industrial B2B and legacy finance software sectors—markets where complex installation is a genuine barrier to entry.
The Niche Playbook
With only 26 employees and $2.6M in revenue, Runaware isn't chasing the broad SaaS market. They are targeting the 'brightest marketers' in complex tech verticals. Their value proposition is simple: replace the static 'Download Now' button with a live, guided environment that proves value instantly.
The tech stack reveals a pragmatic approach. Running on WordPress with ASP.NET and HubSpot suggests a marketing-heavy front end with a robust enterprise back end. However, the traffic metrics are concerning for a growth-stage company. With a global rank of ~7M and only 2,533 monthly visits, Runaware faces a significant visibility challenge in a crowded martech landscape.
- The 'TestDrive' feature is their core IP—live, browser-based software emulation.
- Heavy reliance on direct traffic (52%) implies strong word-of-mouth among existing users but weak organic acquisition.
- Top leadership includes Tim Keyes (CEO) and specialized consultants, signaling a product-first culture.
The Verdict: High Value, Low Noise
Runaware solves a critical pain point for enterprise software, but their marketing engine needs a serious upgrade to match their product potential.
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Runaware | On Demand Live Software Demos
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About runaware.com
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Technology Stack
runaware.com uses 10 technologies across their website including YouTube Embed, Google Fonts, ASP.NET, and more.
Video
YouTube Embed
Fonts
Google Fonts
Backend Frameworks
ASP.NET
Programming Languages
PHP
CMS
WordPress
Marketing Automation
HubSpot
Traffic & Audience
runaware.com receives approximately 2.5K monthly visitors and ranks #6,941,893 globally. The website has a bounce rate of 40% with visitors viewing an average of 1.4 pages per visit. Users spend an average of 0:06 on the site.
The majority of runaware.com's traffic comes from undefined, .
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This page provides publicly available information about runaware.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit runaware.com directly at https://runaware.com.