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RxAll: Building Healthcare's Missing Infrastructure
A 28-person team is quietly building the digital backbone for African healthcare.
While Western healthtech obsesses over AI diagnostics, a Nigerian startup is solving a more fundamental problem: the lack of digital infrastructure for basic healthcare delivery. RxAll isn't selling flashy algorithms; they're building the pipes that make modern healthcare possible in emerging markets.
"They're not chasing AI hype—they're solving the infrastructure deficit that makes healthcare inaccessible."
The Infrastructure Play
With just 28 employees generating $7M in revenue, RxAll achieves a staggering $250K revenue per employee—far exceeding typical SaaS benchmarks. This efficiency suggests they've found a product-market fit where infrastructure, not feature bloat, drives value. The 71% direct traffic rate is particularly telling: customers aren't discovering RxAll through SEO or ads, but through direct navigation and referrals—a hallmark of sticky, mission-critical tools.
The Search Reality
The keyword data reveals a fascinating split. While 'RxAll' (240 monthly searches) and 'RxScanner' (30 monthly searches) show branded traction, the massive search volume for 'Rexall' (29,890 monthly searches)—a Canadian pharmacy chain—highlights both the challenge and opportunity. RxAll is competing for mindshare in a space dominated by established Western brands, yet their 63.4% traffic from undefined regions (likely Africa) shows they're winning in markets that global players neglect.
The tech stack tells a story of pragmatic execution: WordPress for content, Bootstrap and Tailwind for UI, Swiper for interactions, and Hotjar for user behavior. No over-engineered frameworks, no bleeding-edge tech—just proven tools that work at scale in low-bandwidth environments. This is infrastructure thinking: reliability over novelty, accessibility over complexity.
- Revenue efficiency: $7M from 28 people = $250K/employee
- Traffic concentration: 71% direct, suggesting high-intent users
- Regional dominance: 63% traffic from undefined (likely African) markets
- Brand confusion: Competing with 'Rexall' (29K monthly searches)
- Founder-led: Dr. Akintoye Akindele appears in search data, indicating thought leadership
The Unsexy Infrastructure Winner
RxAll proves that in emerging markets, solving basic infrastructure problems creates more value than chasing AI hype. Their revenue efficiency and direct traffic suggest a product so essential that customers seek it out by name—even in a crowded search landscape.
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RxAll - Digital infrastructure for healthcare
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Technology Stack
rxall.net uses 11 technologies across their website including YouTube Embed, PHP, WordPress, and more.
Video
YouTube Embed
Programming Languages
PHP
CMS
WordPress
Analytics & Marketing
Hotjar, Google Analytics
Web Standards
Twitter Cards, PWA
CSS Frameworks
Bootstrap, Tailwind CSS
Traffic & Audience
rxall.net receives approximately 4.2K monthly visitors and ranks #4,623,466 globally. The website has a bounce rate of 37% with visitors viewing an average of 1.3 pages per visit. Users spend an average of 0:03 on the site.
The majority of rxall.net's traffic comes from undefined, .
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