rxmapper.com
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RxMapper: The Mayo Clinic DNA Play
How a 25-person team is tackling medication failure with genetics
1 in 3 prescriptions don't work as intended, creating a $528B annual waste in healthcare. RxMapper isn't just another telehealth startup—it's a precision medicine platform built with Mayo Clinic's genomic research to solve this exact crisis.
"They're not selling DNA tests. They're selling the outcome: the right medication, at the right dose, the first time."
The Enterprise Trojan Horse
RxMapper's traffic data reveals their true strategy. Despite a modest 1,050 monthly visits, 42% comes direct—meaning employers and PBMs are sending employees straight to the platform. Their B2B2C model bypasses the consumer acquisition death trap entirely. The search volume for their Scottsdale office address confirms they're closing enterprise deals, not chasing DTC sign-ups.
Mayo Clinic's Shadow
The Mayo Clinic partnership isn't just marketing fluff—it's their defensible moat. While competitors like GeneSight play in the same space, RxMapper's integration with Mayo's clinical decision support system creates a closed loop. The platform sequences DNA, matches against pharmacogenomic databases, and feeds recommendations directly into clinical workflows. That's not a feature; it's infrastructure.
Their tech stack is pragmatic, not flashy. Tailwind CSS and Bootstrap for rapid iteration. AWS CloudFront and Cloudflare for enterprise-grade security. No blockchain, no AI hype—just jQuery doing the job. This is a team shipping product, not chasing trends.
- President Jim Miller leads a veteran team—Rita Johnson (Chief Staff), Tim Bettner (VP Sales), Adam Still (Pharmacy Services) are all healthcare industry lifers
- Care Navigator Leah Morrow bridges the gap between genetic data and patient action—critical for retention in B2B healthcare
- They're hiring (careers page) while scaling to $2.5M revenue—classic growth-stage signaling
The Quiet Winner
RxMapper is building the rails for pharmacogenomics in the enterprise, not selling tests to consumers. At $2.5M with 25 people, they're either a sleeping giant or proof that in healthcare, distribution beats technology every time.
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RxMapper - DNA-Based Medication Telehealth
Developed in collaboration with Mayo Clinic, RxMapper sequences and analyzes your DNA and identifies medications that work best for you.
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About rxmapper.com
Developed in collaboration with Mayo Clinic, RxMapper sequences and analyzes your DNA and identifies medications that work best for you.
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Technology Stack
rxmapper.com uses 16 technologies across their website including Google Fonts, HSTS, reCAPTCHA, Webflow, and more.
Fonts
Google Fonts
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HSTS, reCAPTCHA
CMS
Webflow
CDN
cdnjs, jsDelivr
Cloud & Hosting
AWS CloudFront, Cloudflare
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Traffic & Audience
rxmapper.com receives approximately 1.1K monthly visitors and ranks #12,316,203 globally. The website has a bounce rate of 35% with visitors viewing an average of 2.1 pages per visit. Users spend an average of 0:41 on the site.
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