In the billion-dollar parking tech space, Rydin isn't chasing flashy apps or consumer-facing features. They're the invisible infrastructure behind physical permits, decals, and parking management systems—serving a market that runs on durability, not downloads. With $7.5M in revenue and 76 employees, they've built a moat in analog-digital hybrid solutions.

"They don't compete with parking apps—they supply the physical infrastructure that makes digital parking possible."

The company's tech stack tells the same story. jQuery, Bootstrap, and Swiper—these aren't bleeding-edge frameworks, but they're stable, reliable, and get the job done for a B2B portal. Google Analytics and Tag Manager track customer behavior, but there's no mention of advanced ML or AI. Rydin isn't selling innovation; they're selling reliability. Their 100% 'undefined' traffic share likely means they serve a highly concentrated customer base—probably a few hundred large institutional clients who don't browse, they buy.

• Direct traffic (50%) indicates sticky B2B relationships, not transactional consumer sales
• Only 22% organic traffic suggests minimal investment in SEO—likely because their sales cycle is relationship-driven
• Top keyword 'parking tickets' (6,600 volume) is informational, not transactional—Rydin wins on backend contracts, not frontend clicks