safelives.org.uk
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SafeLives: The Data-Driven UK Nonprofit Fighting Domestic Abuse
A £78.9M revenue organization using tech and training to disrupt the domestic abuse industry.
SafeLives isn't just another charity collecting donations; it's a sophisticated operations machine tackling domestic abuse at scale. With 222 employees and a £78.9M revenue, they've transformed from a support service into a national infrastructure for violence prevention.
"SafeLives proves that domestic abuse response requires industrial-grade infrastructure, not just goodwill."
The Multi-Stakeholder Strategy
SafeLives targets three distinct audiences simultaneously: victims (direct support), professionals (training), and policymakers (data). Their traffic reveals this strategy—55% comes from organic search, driven by high-intent keywords like 'marac training safelives' and 'mental abuse signs.' They aren't just publishing awareness content; they're building a knowledge base that professionals rely on daily.
The Tech Stack of a Modern Nonprofit
SafeLives operates with the sophistication of a Series B startup. Their stack includes WordPress for content, Tailwind CSS for UI, Cloudflare for security, and OneTrust for compliance. The presence of a dedicated login portal (marac.safelives.org.uk) indicates they manage sensitive case data, likely for Multi-Agency Risk Assessment Conferences (MARACs). This isn't a static website—it's a functional tool for frontline professionals.
The organization's digital footprint is strategic. While their global rank (#900,637) suggests moderate reach, the traffic composition is telling: 35% direct traffic indicates strong brand recognition and repeat usage. Their YouTube channel and LinkedIn presence aren't just for PR—they're distribution channels for training materials and policy updates that drive their mission forward.
- Revenue scale (£78.9M) suggests major government contracts and institutional funding
- Dedicated MARAC login portal implies direct integration with UK police and social services
- Top keywords focus on professional training, not just victim support
- Team structure includes Policy, Public Affairs, and Communications officers—indicating lobbying and advocacy work
SafeLives is the blueprint for modern nonprofit impact
Scale requires systems, and systems require revenue. They've cracked both.
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Open Graph Image
https://safelives.org.uk/wp-content/uploads/default-social-card-image.png
Meta Tags
We are SafeLives - Ending domestic abuse
We are SafeLives
We are SafeLives, the UK-wide charity dedicated to ending domestic abuse, for everyone and for good.
H1 Tags
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About safelives.org.uk
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Technology Stack
safelives.org.uk uses 12 technologies across their website including Adobe Fonts, PHP, WordPress, and more.
Fonts
Adobe Fonts
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PHP
CMS
WordPress
Cloud & Hosting
Cloudflare
Privacy & Consent
OneTrust
Analytics & Marketing
Google Tag Manager, Google Analytics
Traffic & Audience
safelives.org.uk receives approximately 33.6K monthly visitors and ranks #900,637 globally. The website has a bounce rate of 54% with visitors viewing an average of 2.0 pages per visit. Users spend an average of 1:00 on the site.
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This page provides publicly available information about safelives.org.uk. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit safelives.org.uk directly at https://safelives.org.uk.