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saferworld.org.uk
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saferworld.org.uk

5 technologies
VerifiedVisit292/mo$15M2265 Tech
Deep Dive

Saferworld: The Quiet Giant of Global Security

A 226-person NGO operating like a stealth startup with $15M in revenue

Saferworld isn't fighting for attention in the crowded NGO space—they're too busy executing. With 226 employees and $15M in annual revenue, this UK-based organization operates with the efficiency of a Series A startup while tackling some of the world's most complex security challenges.

226
employees globally
$15M
annual revenue
41%
direct traffic (loyal audience)
34%
organic search discovery

"They're not just building campaigns—they're building systems that make security sustainable."

The Human Infrastructure

Fatma Abdi (People Officer) and her team are building an internal culture that scales. With 226 people across continents, Saferworld has cracked the code on distributed operations. Their LinkedIn and Twitter presence shows a team that's deeply connected, not just professionally but mission-aligned. This isn't volunteer-driven chaos—it's professionalized impact.

The Traffic Paradox

Here's the counterintuitive part: only 292 monthly visits, yet 41% direct traffic. This screams 'niche authority.' They're not chasing mass awareness—they're capturing the exact people who need them. When your audience types your URL directly, you've built something defensible. The 34% organic traffic from keywords like 'saferworld's localisation spectrum' proves they own their niche.

Their tech stack (jQuery, Bootstrap, Google Analytics, PHP) is deliberately unglamorous—functional over flashy. While others chase Web3 and AI integrations, Saferworld focuses on reliability. Their social ecosystem (Twitter, YouTube, Facebook, LinkedIn, Instagram) is comprehensive but not performative. Every platform serves a distinct stakeholder purpose.

  • Localisation spectrum approach: They don't export Western solutions—they build from local context
  • EU policy machinery: Tuuli Räty's role signals serious policy influence, not just awareness
  • Central Asia security expertise: Stefan Stoyanov's project management shows ground-level credibility
  • Commercial contracts division: Lisa Lucas leads revenue diversification beyond donor dependency
No viral content strategies
Deep policy relationships (EU partnerships)
No celebrity endorsements
Commercial contract revenue streams
No flashy tech innovation claims
Localized security frameworks that actually work

The Real Moat Isn't the Website

It's the 226-person brain trust that knows how to build security systems in places where peace is fragile. Traffic numbers are a vanity metric when your impact is measured in communities that don't live in fear.

What tech stack does Saferworld use?

9 detected
Programming Languages1
Analytics & Marketing1
CSS Frameworks1
JavaScript Libraries1
Tracking & Analytics4
G
Google Analytics
G
Google APIs
G
Google Tag Manager
G
Google Analytics

How much traffic does Saferworld get?

Traffic & Engagement

292
Monthly Visits
1.0
Pages/Visit
0:00
Avg. Duration
50%
Bounce Rate
Monthly Traffic Trend+0%
0
Oct 2025
Oct
0
Nov 2025
Nov
292
Dec 2025
Dec

Traffic Sources

Search
34%
Direct
41%
Social
9%
Referrals
13%
Email
0%
Paid
2%

Where is Saferworld's audience located?

🌍82.2%
🌍17.8%

What keywords does Saferworld rank for?

2 keywords
1mopo mapads180 vol
2saferworld’s localisation spectrum60 vol

How is Saferworld's SEO?

Open Graph Image

OG Image preview
og:image

images/usd20250925usd8593_cropped_1424_505.jpg

Meta Tags

title17 chars

Home - Saferworld

og:title

Home

languageEN-GB

Who works at Saferworld?

Loading leads...

What do customers think of Saferworld?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Saferworld

What is Saferworld's Revenue?
Saferworld generates approximately $15M in annual revenue. With 226 employees, that's $66,372 per employee.
How fast is Saferworld growing?
Saferworld employee count has changed by -2% year over year.
What technologies does Saferworld use?
Saferworld uses 5 technologies across their website including Fonts, Programming Languages, Analytics & Marketing. Key technologies include Font Awesome, PHP, Google Analytics.
Who are Saferworld's competitors?
Saferworld's main competitors include Wilton Park, Rose Partners, Aspen Pumps Group, The UK at Expo 2020 Dubai, Social Development Direct. These companies operate in similar markets and compete for the same customer base.

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How to contact Saferworld?

What are Saferworld's key pages?

Export saferworld.org.uk Data

Download the complete tech stack, analytics, leads, and company data for saferworld.org.uk in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.

Raw JSON Data

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About saferworld.org.uk

Company Overview

saferworld.org.uk
Website
law_and_government
Industry
292
Monthly Visitors
5
Technologies

saferworld.org.uk Key Pages

Contact saferworld.org.uk

Technology Stack

saferworld.org.uk uses 5 technologies across their website including Font Awesome, PHP, Google Analytics, and more.

Fonts

Font Awesome

Programming Languages

PHP

Analytics & Marketing

Google Analytics

CSS Frameworks

Bootstrap

JavaScript Libraries

jQuery

Traffic & Audience

292
Monthly Visits
50%
Bounce Rate
1.0
Pages/Visit
0:00
Avg. Duration

saferworld.org.uk receives approximately 292 monthly visitors. The website has a bounce rate of 50% with visitors viewing an average of 1.0 pages per visit. Users spend an average of 0:00 on the site.

The majority of saferworld.org.uk's traffic comes from undefined, .

Frequently Asked Questions

What is saferworld.org.uk?
saferworld.org.uk is a website that you can visit at https://saferworld.org.uk. Use TechList.ai to discover the technologies, analytics, and company information about saferworld.org.uk.
What technologies does saferworld.org.uk use?
saferworld.org.uk uses 5 technologies including Font Awesome, PHP. View the full tech stack analysis above.
How do I contact saferworld.org.uk?
You can contact saferworld.org.uk via email at [email protected] or through their contact page.
What are saferworld.org.uk's social media accounts?
saferworld.org.uk is active on twitter, youtube, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
Is saferworld.org.uk hiring?
Check saferworld.org.uk's careers page for current job openings and opportunities.
How popular is saferworld.org.uk?
saferworld.org.uk receives approximately 292 monthly visitors.

Related Searches

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This page provides publicly available information about saferworld.org.uk. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit saferworld.org.uk directly at https://saferworld.org.uk.