safetraces.com
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SafeTraces: The Invisible Shield
How a 24-person biotech is redefining air safety with aerosol tracers
In a world obsessed with air quality, SafeTraces is doing something radical: they're making pathogens visible. Their veriDART platform uses safe aerosol tracers to simulate airborne pathogen movement, turning invisible threats into actionable data.
"They're not measuring air quality—they're measuring air's ability to kill you."
The Founder's Obsession
Led by CEO Erik Malmstrom, this isn't just another biotech play. The team includes former Stanford researchers and industry veterans who understand that traditional air testing is fundamentally broken. They're not selling sensors; they're selling certainty.
The Traffic Paradox
With only 1,986 monthly visits and a global rank of #7.9M, SafeTraces is a ghost in the machine. Yet 64% of traffic is direct—meaning their customers know exactly where to find them. This isn't a consumer play; it's a B2B fortress where deals are closed through relationships, not SEO.
The keyword data reveals their true audience: 'lydia bourouiba' (450 monthly searches) is a MIT fluid dynamics researcher specializing in pathogen transmission. 'ashrae 62.2 development' (280 searches) points to HVAC professionals. SafeTraces isn't targeting the masses—they're targeting the experts who control building safety standards.
- First field diagnostic platform using aerosol tracers, not sensors
- Direct traffic dominance signals enterprise sales motion
- Team of 24 generating $3.7M revenue ($154K/employee)
- Keyword strategy targets niche technical professionals
The Invisible Giant
SafeTraces proves that in B2B biotech, quiet growth speaks louder than viral traffic. They're not building a brand—they're building a standard.
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SafeTraces
Delivering veriDART, the first field diagnostic platform leveraging aerosol tracers that safely simulate airborne pathogen mobility and exposure levels.
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About safetraces.com
Delivering veriDART, the first field diagnostic platform leveraging aerosol tracers that safely simulate airborne pathogen mobility and exposure levels.
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Technology Stack
safetraces.com uses 22 technologies across their website including Google Fonts, HSTS, Webflow, and more.
Fonts
Google Fonts
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HSTS
CMS
Webflow
CDN
cdnjs, unpkg, jsDelivr
Cloud & Hosting
AWS CloudFront, Cloudflare
Marketing Automation
HubSpot
Traffic & Audience
safetraces.com receives approximately 2.0K monthly visitors and ranks #7,967,696 globally. The website has a bounce rate of 63% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:35 on the site.
The majority of safetraces.com's traffic comes from .
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