sailgp.com
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SailGP: The $86M Tech-First Sailing Disruptor
How a sports league built a 200K-visit media engine on Next.js and Ant Design
SailGP isn't just a sports league—it's a data-driven media company that happens to race F50 foiling catamarans at 60 knots. With 431 employees and $86.2M in revenue, their digital infrastructure is as sophisticated as their boat engineering.
"SailGP's tech stack proves they're a digital media company disguised as a sports league."
The Growth Engine
With 207K monthly visits and a #214K global rank, SailGP punches above its weight. The 51% organic traffic share shows strong SEO fundamentals—'sailgp' alone drives 7,960 monthly searches. Their direct traffic (39%) signals a growing, loyal audience that types the URL directly, a hallmark of brand strength in niche sports.
Tech Stack Analysis
Built on Next.js and Vite for performance, using Ant Design for rapid UI development, and Contentful for headless CMS—SailGP's stack is modern and scalable. They've integrated Zendesk for support and Google Analytics for tracking. This is a serious digital operation, not a brochureware site.
The leadership team is equally impressive. CEO Russell Coutts is a sailing legend, but the real story is the bench strength: Joel Marginson (Head Boatbuilding), Mike Webb (Head Branding), and Tom Peel (Head Graphics) show they invest in both hardware and software excellence.
- Top keyword 'sailgp' drives 7,960 searches/month—strong brand recall
- 185,800 backlinks indicate aggressive content and PR strategy
- Next.js + Vite + Ant Design = modern, performant, maintainable
- 431 employees for $86.2M revenue = ~$200K revenue/employee (high efficiency)
The Verdict: A Tech Company in Sailing's Clothing
SailGP's digital infrastructure and revenue-per-employee metrics suggest they're building a scalable media platform, not just a racing series. The question is whether they can 10x their audience to match their tech ambitions.
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Open Graph Image
https://images.ctfassets.net/2lppn7hwgzta/5UiffqTG2Xas6fMW9f5Ooj/5ef180d27a4fc587d40f3ed4903d7734/SailGP_Logo_CMYK_JetWhiteOnDOBlue_Small.png
Meta Tags
SailGP - The home of the world’s most exciting racing on water
The Official Website of SailGP - get the latest sail racing news, calendar, results, rankings and schedule.
H1 Tags
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About sailgp.com
The Official Website of SailGP - get the latest sail racing news, calendar, results, rankings and schedule.
Company Overview
sailgp.com Social Media
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Technology Stack
sailgp.com uses 15 technologies across their website including HSTS, PHP, Contentful, and more.
Security
HSTS
Programming Languages
PHP
CMS
Contentful
Cloud & Hosting
Amazon Web Services, AWS CloudFront
Translation
Weglot
Advertising
Google Ads
Traffic & Audience
sailgp.com receives approximately 207.3K monthly visitors and ranks #214,122 globally. The website has a bounce rate of 45% with visitors viewing an average of 2.2 pages per visit. Users spend an average of 1:23 on the site.
The majority of sailgp.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about sailgp.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit sailgp.com directly at https://sailgp.com.