salada.com
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Salada: The Tea Giant That Can't Be Found
A $8.6M revenue company with 96% of traffic in an 'undefined' country
Salada.com is a digital ghost in the $200B global tea market. With 40 employees and $8.6M in revenue, their website attracts just 5,593 monthly visitors—yet they claim to be helping millions 'live vibrantly.'
"This isn't a tea company with a website—it's a legacy brand with a digital placeholder."
The Invisible Audience
Salada's traffic breakdown reveals a glaring data gap: 96.2% of visitors come from 'undefined' territory. Either their analytics are broken, or their primary market is a digital black hole. For a CPG brand in 2024, this is a red flag waving in a hurricane. Their organic search captures just 26% of traffic, while direct visits dominate at 52%—suggesting a loyal but shrinking base of legacy customers.
The SEO Mirage
Salada ranks for 100 monthly searches on 'salada pekoe tea' and 8,440 on their brand name alone. This is classic brand dependency. They're not capturing new tea drinkers; they're servicing existing ones. The lack of long-tail keyword strategy (only 4 organic keywords tracked) suggests they're not investing in content or SEO growth, relying instead on brand recognition that's fading in a crowded market.
The tech stack tells a story of outdated decisions. They're using jQuery, Bootstrap, and Ant Design—technologies that peaked years ago. While they have a PWA (Progressive Web App) and Tailwind CSS, the overall impression is of a site frozen in time. For a company with $8.6M in revenue, this digital presence feels like a cost center, not a growth engine.
- Brand recognition is their only real SEO asset (8,440 monthly brand searches)
- Direct traffic (52%) suggests a dying direct-to-consumer model
- No structured data or rich snippets detected—missing basic SEO opportunities
- Social profiles exist but show minimal engagement (no follower counts provided)
The Tea Bag in the Room
Salada is a classic case of a legacy CPG brand that hasn't translated its physical shelf space into digital relevance. Their website isn't a growth tool—it's a digital receipt for existing customers. For investors and founders, this is a masterclass in what happens when you ignore digital transformation: you become a $8.6M company serving ghosts.
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Salada - Live Vibrantly!
Let’s face it, living healthy every day isn’t easy. It’s a never-ending struggle for sure, but you’re not alone. Salada Green Tea is here to help! Our teas are deliciously simple way to help live well every day. We put all the super green tea goodness right in the bag!
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About salada.com
Let’s face it, living healthy every day isn’t easy. It’s a never-ending struggle for sure, but you’re not alone. Salada Green Tea is here to help! Our teas are deliciously simple way to help live well every day. We put all the super green tea goodness right in the bag!
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Technology Stack
salada.com uses 23 technologies across their website including Google Fonts, hCaptcha, HSTS, Cloudflare, and more.
Fonts
Google Fonts
Security
hCaptcha, HSTS, reCAPTCHA
Cloud & Hosting
Cloudflare
Email Marketing
Klaviyo
Marketing Automation
Smile.io
Advertising
Facebook Pixel
Traffic & Audience
salada.com receives approximately 5.6K monthly visitors and ranks #3,127,017 globally. The website has a bounce rate of 38% with visitors viewing an average of 2.2 pages per visit. Users spend an average of 0:33 on the site.
The majority of salada.com's traffic comes from undefined, .
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