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salmon.com
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salmon.com

12 technologies
VerifiedVisit$55M30512 Tech8 Leads
Deep Dive

The VML Rebrand: A Domain Mystery

Salmon.com redirects to VML: Is this a strategic pivot or a brand identity crisis?

The domain salmon.com is a ghost in the machine. It doesn't sell seafood or stream content; it redirects to VML, a global marketing giant. This isn't a simple redirect—it's a deliberate brand pivot that leaves one question hanging: Why bury Salmon to resurrect VML?

305
Employees
$55.3M
Annual Revenue
2.9/5
Trustpilot Rating
Vue.js
Core Tech Stack

"Salmon.com isn't a company anymore; it's a redirect to VML's commerce engine. The name is legacy code."

The Human Stack Behind the Code

The team behind salmon.com (now VML) is heavily QA-focused. With roles like Software Test Manager (Saqib Samad) and Manager - SQA (Deepak Ahlawat), the organizational structure screams quality assurance. This isn't a startup moving fast and breaking things; it's an enterprise moving deliberately and verifying everything. The presence of a Support Analyst (Alex Nikitits) further cements this as a service-heavy, client-dependent operation rather than a product-led growth machine.

The Commerce Pivot

The page title 'Commerce | VML' signals a massive strategic shift. Salmon, likely a legacy digital agency, has been absorbed into VML's omnichannel ecosystem. With a tech stack featuring Tailwind CSS, Vue.js, and Contentful, they are building modern, headless commerce experiences. However, the lack of traffic data (0 monthly visits) suggests this domain is purely a brand placeholder, not an active traffic driver. The real equity lies in the VML brand.

The Trustpilot rating of 2.9/5 with only 2 reviews is statistically insignificant but psychologically telling. It suggests either a low-volume B2B client base or a transition phase where customer sentiment is in flux. For a $55M revenue company, a sub-3-star rating is a red flag that demands investigation into client retention strategies.

  • Domain Authority Loss: Redirecting a keyword-rich domain like 'Salmon' to a generic brand 'VML' risks losing SEO equity.
  • Tech Modernization: The shift to Vue.js and Tailwind indicates a move toward component-based, scalable frontends.
  • Revenue Scale: $55M revenue with 305 employees indicates ~$180k revenue per employee—healthy for a services firm but low for a product company.
No organic traffic visibility
Backed by global agency VML
Low public sentiment (2.9/5 Trustpilot)
Modern tech stack (Vue, Tailwind, Contentful)
Legacy domain equity being sacrificed
Stable revenue ($55.3M) and team size

The Silent Rebrand

Salmon.com is a corpse; VML is the body inhabiting it. For investors, the value isn't in the domain—it's in the integrated commerce capabilities of the parent company.

What tech stack does Salmon use?

15 detected
Cloud & Hosting1
Privacy & Consent1
E-commerce & Payments1
Analytics & Marketing1
Performance1
Web Standards1
Build Tools1
Frontend Frameworks1
Tracking & Analytics3
G
Google Analytics
G
Google Tag Manager
G
Google Analytics

How much traffic does Salmon get?

Traffic & Engagement

0.0
Pages/Visit
0:00
Avg. Duration
0%
Bounce Rate
Monthly Traffic Trend+0%
0
Oct 2025
Oct
0
Nov 2025
Nov
0
Dec 2025
Dec

How is Salmon's SEO?

Open Graph Image

OG Image preview
og:image

https://www.vml.com/img/vml-logo-seo-4x3.jpg

Meta Tags

title14 chars

Commerce | VML

description111 chars

The connective force that powers marketing, media, and brand strategy in today’s complex omnichannel ecosystem.

languageEN

H1 Tags

h1Commerce

Who works at Salmon?

Loading leads...

What do customers think of Salmon?

Salmon

Salmon

2.9
2 reviews

Categories

Marketing Agency#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days

Contact Information

Reviews (2)

Filter by rating:
Adam seifert
10/10/2025
🇬🇧 United Kingdom17 reviewsOrganicUnverified
Experience date: 9/26/2025
Still waiting for a refund for socks o…

Still waiting for a refund for socks o brought which had a hole in! It’s been 10 business days!

Philip Dowd
12/20/2022
🇬🇧 United Kingdom25 reviewsOrganicUnverified
Experience date: 12/19/2022
I bought a pair of hiking boots from…

I bought a pair of hiking boots from them about 4 months ago and they have started to show excessive wear on the outer sole already with average use. They warranty claim was of no use as they said they are not suitable for pavements only off road use!!! I don’t recommend them

Frequently Asked Questions about Salmon

What is Salmon's Revenue?
Salmon generates approximately $55M in annual revenue. With 305 employees, that's $181,250 per employee.
What does Salmon do?
The connective force that powers marketing, media, and brand strategy in today’s complex omnichannel ecosystem.
How fast is Salmon growing?
Salmon employee count has changed by 5% year over year.
What technologies does Salmon use?
Salmon uses 12 technologies across their website including Media, CMS, Cloud & Hosting. Key technologies include Cloudinary, Contentful, Cloudflare.
Who are Salmon's competitors?
Salmon's main competitors include Worth Digital, Datscha Sverige, Godel Technologies Europe, Degree 53, AZoNetwork. These companies operate in similar markets and compete for the same customer base.
What do customers think of Salmon?
Salmon has a Trustpilot score of 2.9 out of 5 (3 stars) based on 2 customer reviews.

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What are Salmon's key pages?

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Download the complete tech stack, analytics, leads, and company data for salmon.com in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.

Raw JSON Data

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About salmon.com

The connective force that powers marketing, media, and brand strategy in today’s complex omnichannel ecosystem.

Company Overview

salmon.com
Website
business_and_consumer_services
Industry
0
Monthly Visitors
12
Technologies
8+
Employees

Contact salmon.com

Technology Stack

salmon.com uses 12 technologies across their website including Cloudinary, Contentful, Cloudflare, and more.

Media

Cloudinary

CMS

Contentful

Cloud & Hosting

Cloudflare

Privacy & Consent

OneTrust

E-commerce & Payments

BigCommerce

Analytics & Marketing

Google Analytics

Traffic & Audience

0
Monthly Visits
0%
Bounce Rate
0.0
Pages/Visit
0:00
Avg. Duration

salmon.com receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.

Frequently Asked Questions

What is salmon.com?
The connective force that powers marketing, media, and brand strategy in today’s complex omnichannel ecosystem.
What technologies does salmon.com use?
salmon.com uses 12 technologies including Cloudinary, Contentful, and 6 more. View the full tech stack analysis above.
How do I contact salmon.com?
You can contact salmon.com via email at [email protected] or through their contact page.
What are salmon.com's social media accounts?
salmon.com is active on tiktok, twitter, youtube, linkedin, instagram. You can find links to all their social media profiles in the social section above.
Is salmon.com hiring?
Check salmon.com's careers page for current job openings and opportunities. The company has 8+ known employees.
How popular is salmon.com?
salmon.com receives approximately 0 monthly visitors.

Related Searches

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This page provides publicly available information about salmon.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit salmon.com directly at https://salmon.com.