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The VML Rebrand: A Domain Mystery
Salmon.com redirects to VML: Is this a strategic pivot or a brand identity crisis?
The domain salmon.com is a ghost in the machine. It doesn't sell seafood or stream content; it redirects to VML, a global marketing giant. This isn't a simple redirect—it's a deliberate brand pivot that leaves one question hanging: Why bury Salmon to resurrect VML?
"Salmon.com isn't a company anymore; it's a redirect to VML's commerce engine. The name is legacy code."
The Human Stack Behind the Code
The team behind salmon.com (now VML) is heavily QA-focused. With roles like Software Test Manager (Saqib Samad) and Manager - SQA (Deepak Ahlawat), the organizational structure screams quality assurance. This isn't a startup moving fast and breaking things; it's an enterprise moving deliberately and verifying everything. The presence of a Support Analyst (Alex Nikitits) further cements this as a service-heavy, client-dependent operation rather than a product-led growth machine.
The Commerce Pivot
The page title 'Commerce | VML' signals a massive strategic shift. Salmon, likely a legacy digital agency, has been absorbed into VML's omnichannel ecosystem. With a tech stack featuring Tailwind CSS, Vue.js, and Contentful, they are building modern, headless commerce experiences. However, the lack of traffic data (0 monthly visits) suggests this domain is purely a brand placeholder, not an active traffic driver. The real equity lies in the VML brand.
The Trustpilot rating of 2.9/5 with only 2 reviews is statistically insignificant but psychologically telling. It suggests either a low-volume B2B client base or a transition phase where customer sentiment is in flux. For a $55M revenue company, a sub-3-star rating is a red flag that demands investigation into client retention strategies.
- Domain Authority Loss: Redirecting a keyword-rich domain like 'Salmon' to a generic brand 'VML' risks losing SEO equity.
- Tech Modernization: The shift to Vue.js and Tailwind indicates a move toward component-based, scalable frontends.
- Revenue Scale: $55M revenue with 305 employees indicates ~$180k revenue per employee—healthy for a services firm but low for a product company.
The Silent Rebrand
Salmon.com is a corpse; VML is the body inhabiting it. For investors, the value isn't in the domain—it's in the integrated commerce capabilities of the parent company.
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https://www.vml.com/img/vml-logo-seo-4x3.jpg
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Commerce | VML
The connective force that powers marketing, media, and brand strategy in today’s complex omnichannel ecosystem.
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Reviews (2)
Still waiting for a refund for socks o…
Still waiting for a refund for socks o brought which had a hole in! It’s been 10 business days!
I bought a pair of hiking boots from…
I bought a pair of hiking boots from them about 4 months ago and they have started to show excessive wear on the outer sole already with average use. They warranty claim was of no use as they said they are not suitable for pavements only off road use!!! I don’t recommend them
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About salmon.com
The connective force that powers marketing, media, and brand strategy in today’s complex omnichannel ecosystem.
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Technology Stack
salmon.com uses 12 technologies across their website including Cloudinary, Contentful, Cloudflare, and more.
Media
Cloudinary
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Contentful
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Cloudflare
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OneTrust
E-commerce & Payments
BigCommerce
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Traffic & Audience
salmon.com receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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This page provides publicly available information about salmon.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit salmon.com directly at https://salmon.com.