samaritan.city
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Samaritan: Tech for the Invisible
How one startup is using storytelling and funding to transform how we see homelessness
Every day, we walk past people experiencing homelessness, seeing them as background noise in our daily commute. Samaritan is betting that if we could actually hear their stories, we'd do something about it.
"They're not solving homelessness with an app—they're solving the empathy gap that prevents us from seeing the problem at all."
The Human Layer
Samaritan's core insight is brutally simple: homelessness isn't a data problem, it's a storytelling problem. With 66 employees and $19.2M in revenue, they've built a platform where people experiencing homelessness can share their stories directly with passersby. No intermediaries. No filters. Just human-to-human connection.
The Growth Paradox
Here's what's fascinating: 47% of their traffic comes directly to samaritan.city, not through search or ads. This suggests a mission-driven user base that bookmarks and returns. With only 28% coming from organic search, they're not optimizing for keywords—they're building for people who already believe in the mission. That's a cult, not a customer base.
Their tech stack reveals their priorities: Next.js for performance, Tailwind for rapid iteration, and Sentry for reliability. They're not chasing flashy AI features; they're building a stable, fast platform that gets out of the way. The missing funding data is telling—they're either self-funded, private, or have a model that doesn't require burning venture capital to grow.
- Direct storytelling: People experiencing homelessness share their own narratives
- Micro-funding: Users can fund specific, critical needs in real-time
- Community lifelines: Creating ongoing connections, not one-time donations
- Seattle-first: The 'samaritan seattle' keyword shows local focus before scaling
The Empathy Economy
Samaritan proves that when you give people the tools to see and help, they will. The question isn't whether this model works—it's why it took so long for someone to build it.
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Meta Tags
Samaritan ~ Walk With, Not By
Samaritan lets you learn the stories of people experiencing homelessness that you pass by on a daily basis. You can help fund critical needs and create lifelines of hope.
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About samaritan.city
Samaritan lets you learn the stories of people experiencing homelessness that you pass by on a daily basis. You can help fund critical needs and create lifelines of hope.
Company Overview
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Technology Stack
samaritan.city uses 6 technologies across their website including Sentry, Lazy Loading, Priority Hints, Bootstrap, Tailwind CSS, and more.
Error Tracking
Sentry
Performance
Lazy Loading, Priority Hints
CSS Frameworks
Bootstrap, Tailwind CSS
Frontend Frameworks
Next.js
Traffic & Audience
samaritan.city receives approximately 89.5K monthly visitors and ranks #312,153 globally. The website has a bounce rate of 15% with visitors viewing an average of 5.9 pages per visit. Users spend an average of 3:25 on the site.
The majority of samaritan.city's traffic comes from .
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