saniglaze.com
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The $18.6M Tile Restoration Playbook
Why SaniGLAZE chose to fix the old instead of selling the new
In an industry obsessed with ripping out and replacing, SaniGLAZE plays the long game—restoring tile and hard surfaces for $18.6M in annual revenue. They've built a scalable restoration empire without chasing venture capital.
"They're not selling tile; they're selling the science of making old surfaces look new—again."
The Commercial Moat
SaniGLAZE targets commercial facilities—hotels, hospitals, restaurants—where replacing tile means days of downtime and massive costs. Their expert technicians apply state-of-the-art products across the country, turning a $50,000 renovation into a $5,000 restoration. It's a B2B service business with high switching costs: once you trust their process, you're locked in.
The Search Engine Paradox
Their traffic tells a fascinating story: 560 monthly searches for just 'saniglaze' proves strong brand recall, but 'types of tiles' (980 searches) and grout color questions (610 searches) reveal they're capturing intent at the consideration stage. They're not just a brand—they're becoming the authority on tile and hard surface decisions.
The real genius lies in their technical stack: Tailwind CSS and Bootstrap for rapid prototyping, Google Analytics and Facebook Pixel for conversion tracking, and a LinkedIn Insight Tag for B2B targeting. They're not building fancy web apps; they're building a lead generation machine that converts commercial facilities managers.
- Revenue without VC: Self-funded growth to $18.6M
- Commercial-first: 78 employees serving facilities, not homeowners
- Brand moat: 560 monthly branded searches vs. 1,300 generic tile queries
- Service scalability: Expert technicians across the country
- Tech pragmatism: jQuery and Swiper over complex frameworks
The Unsexy Billion-Dollar Playbook
SaniGLAZE proves that in B2B services, boring is profitable. They're not disrupting tile—they're making it last longer, one commercial facility at a time.
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Don’t Replace Your Tile and Hard Surfaces. Restore with SaniGLAZE
Discover an innovative tile and hard surface restoration and replacement option. Explore our state-of-the-art products designed for commercial settings, applied by expert technicians across the country.
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About saniglaze.com
Discover an innovative tile and hard surface restoration and replacement option. Explore our state-of-the-art products designed for commercial settings, applied by expert technicians across the country.
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saniglaze.com uses 18 technologies across their website including Wistia, Google Fonts, HSTS, reCAPTCHA, and more.
Video
Wistia
Fonts
Google Fonts
Security
HSTS, reCAPTCHA
CMS
Contentful
Cloud & Hosting
Cloudflare
Marketing Automation
HubSpot
Traffic & Audience
saniglaze.com receives approximately 5.7K monthly visitors and ranks #3,262,572 globally. The website has a bounce rate of 28% with visitors viewing an average of 2.2 pages per visit. Users spend an average of 0:23 on the site.
The majority of saniglaze.com's traffic comes from .
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