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sanitairkamer.nl
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sanitairkamer.nl

14 technologies
VerifiedGrowingVisit919.9K/mo$17M6614 Tech6 Leads
Deep Dive

Sanitairkamer: The $17M Dutch Bathroom Giant

How a Dutch retailer dominates search and scales to 920K monthly visits without VC funding.

In the fragmented world of home renovation, Sanitairkamer.nl isn't just selling tiles and faucets—they are capturing intent at scale. With nearly 1 million monthly visitors and $17M in revenue, this Dutch player proves that deep inventory and SEO dominance beat flashy branding every time.

919K
Monthly Visits
#52K
Global Rank
61%
Organic Search
3.7/5
Trustpilot Score

"They aren't just a webshop; they are a search engine for bathroom renovation."

The SEO Moat

Sanitairkamer commands 61% of its traffic from organic search, a staggering efficiency compared to the industry average. They rank for over 278,000 backlinks and capture high-intent keywords like 'sanitairwinkel' (4,340 volume) and 'x2o' (7,290 volume). This isn't accidental traffic; it's a calculated domination of the Dutch bathroom market's search landscape, funneling users directly to their catalog without paying for every click.

The Trust Paradox

With 4,246 Trustpilot reviews and a 3.7/5 rating, Sanitairkamer sits in the 'good enough' zone. For a high-consideration purchase like a bathroom renovation, this score suggests a volume play: they process enough orders to generate reviews, but the rating indicates friction in the customer experience. It's the classic scaling tax—growth outpaces service perfection.

The tech stack reveals a pragmatic, performance-focused approach. They utilize Tailwind CSS and Vite for speed, Google Tag Manager and Clarity for data, and Microsoft Ads for retargeting. It’s a modern stack built for conversion, not vanity. The lack of VC funding (N/A) makes their $17M revenue even more impressive; this is a bootstrapped-style growth engine fueled by operational efficiency.

  • Niche Domination: Capturing specific long-tail queries like 'equipe tiles artisan moss green' alongside broad head terms.
  • Visual Commerce: Active social presence on YouTube, Facebook, and Instagram to showcase physical products in a visual industry.
  • Hybrid Model: Combining e-commerce with a physical footprint implied by their 'advies en inspiratie' (advice and inspiration) positioning.
No VC backing limits hyper-growth speed.
High organic reliance reduces customer acquisition costs.
Trustpilot score suggests inconsistent service quality.
Massive backlink profile creates a durable SEO moat.
Traffic is heavily concentrated in undefined regions (likely NL/Benelux).
Product depth (tiles, sanitary, accessories) increases average order value.

The Quiet Giant

Sanitairkamer proves that in B2C hardware, search volume and inventory depth are the ultimate competitive advantages.

What tech stack does Sanitairkamer use?

23 detected
Security1
Cloud & Hosting1
Advertising1
E-commerce & Payments1
Analytics & Marketing2
Build Tools1
Frontend Frameworks1
Tracking & Analytics9
G
Google Tag Manager
G
Google Tag Manager
M
Microsoft Clarity
M
Microsoft Ads (Bing)
C
Cloudflare
P
Pinterest
G
Google Static
B
Bing
A
Amazon CloudFront

How much traffic does Sanitairkamer get?

Traffic & Engagement

712.7K
Monthly Visits
+2.4%
3.5
Pages/Visit
8:40
Avg. Duration
61%
Bounce Rate
Monthly Traffic Trend+38%
516.7K
Oct 2025
Oct
696.4K
Nov 2025
Nov
712.7K
Dec 2025
Dec

Rankings

#65,046
Global Rank
#1,036
Netherlands Rank
Retail
Category

Backlinks & Authority

278.4K
Backlinks
1.7K
Ref. Domains
39
Authority Score
Low
Penalty Risk
Backlinks Trend-25%
373.4K
Jul 2025
Jul
337.3K
Aug 2025
Aug
296.7K
Sep 2025
Sep
291.4K
Oct 2025
Oct
283.8K
Nov 2025
Nov
278.4K
Dec 2025
Dec

Search Traffic

Organic
60.0K
Paid
9.6K

Top Organic Keywords

#1sanitairkamer
14,800 vol21.3%
#1sanitairkamer harderwijk
1,600 vol2.3%
#1sanitairkamer zaanda
1,600 vol2.3%
#1sanitairkamer zoeterwoude
1,600 vol2.3%
#1sanitairkamer nieuwegein
1,300 vol1.9%

Where is Sanitairkamer's audience located?

🇳🇱Netherlands88.7%
🇧🇪Belgium9.3%
🇮🇪Ireland1.0%
🇩🇪Germany0.4%
🇬🇧United Kingdom0.2%

Device Distribution

Desktop25.5%
Mobile74.5%

What keywords does Sanitairkamer rank for?

5 keywords
1sanitairkamer3.0K vol$1.37
2sanitairwinkel4.3K vol$1.55
3x2o7.3K vol$0.83
4wc wasbakje200 vol$1.18
5equipe tiles artisan moss green 13,2×13,2170 vol

How is Sanitairkamer's SEO?

Meta Tags

title44 chars

Badkamers voor elk budget | Sanitairkamer.nl

description146 chars

Dé bestemming voor al jouw sanitair en tegels waar stijl, kwaliteit en betaalbaarheid samenkomen. Badkamers, advies en inspiratie voor elk budget.

languageNL

H1 Tags

h1.logo-st2 { fill: none; stroke: #f59c55; stroke-width: 2.03; stroke-linecap: round; stroke-miterlimit: 10 } Sanitairkamer

Who works at Sanitairkamer?

Loading leads...

What do customers think of Sanitairkamer?

Sanitairkamer

Sanitairkamer

3.7
4,246 reviews
✓ Claimed

Categories

Bathroom Supply Store#undefined

Activity & Engagement

Reply Rate
67.81609195402298%
Avg. Reply Time
2.0 days
Claimed Date
3/26/2020

Contact Information

Address:
Karel Doormanlaan 5
Harderwijk, NL

Reviews (20)

Filter by rating:
Bedo
8/20/2025
🇳🇱 Netherlands1 reviewsOrganicUnverified
Experience date: 8/19/2025
Fast service, fast solution

I recently renovated my bathroom and ordered a few items last minute from Sanitairkamer online. Everthjng has delivered pretty quickly and timely. While ordering the nish, I made a mistake with the size so I needed to return the item to change with the right size. This process also was very fast and smooth

Sebastiaan Petropoulos
8/5/2025
🇳🇱 Netherlands1 reviewsOrganicUnverified
Experience date: 8/5/2025
I am very happy with the quality

I am very happy with the quality, the support and the vakue for money

Nihat Ulu
7/3/2025
🇳🇱 Netherlands1 reviewsOrganicUnverified
Experience date: 7/2/2025
doing their jobs great

Customer Service Department is doing very good even though my case was difficult to prove. They can easily refuse to take care of my problem but they did not and supply the product for free because they listen carefully and convince that my situation should be under guarantee. Very satisfied by them and definitely they will my first option to buy sanitary products by now.

sally
5/20/2025
🇧🇪 Belgium2 reviewsOrganicUnverified
Experience date: 5/20/2025
Everything went correctly and on time

Everything went correctly and on time. Perfect ! ( no problem for shipment to Belgium)

dB
9/9/2025
🇳🇱 Netherlands1 reviewsOrganicUnverified
Experience date: 9/9/2025
My items arrived on time and without…

My items arrived on time and without damage, but one tile, though it can be used regardless. Thanks for the assistance in upgrading our bathroom.

Frequently Asked Questions about Sanitairkamer

What is Sanitairkamer's Revenue?
Sanitairkamer generates approximately $17M in annual revenue. With 66 employees, that's $258,300 per employee.
What does Sanitairkamer do?
Dé bestemming voor al jouw sanitair en tegels waar stijl, kwaliteit en betaalbaarheid samenkomen. Badkamers, advies en inspiratie voor elk budget.
How fast is Sanitairkamer growing?
Sanitairkamer has grown by 2.4% in the last 6 months according to traffic data. employee count has changed by 14% year over year.
How do people interact with Sanitairkamer?
When visiting Sanitairkamer, visitors view an average of 3.5 pages per visit, and spend around 8:40 on the site, and the bounce rate is 60.8%.
How do people find Sanitairkamer?
643.2K people (90%) visit Sanitairkamer directly. 60.0K (8%) find them through organic search. 9.6K (1%) come through paid advertising.
Who uses Sanitairkamer?
Sanitairkamer's top market is Netherlands with 632.3K visitors (88.7%). Belgium is 2nd with 66.3K (9.3%). Ireland is 3rd with 7.0K (1.0%).
What technologies does Sanitairkamer use?
Sanitairkamer uses 14 technologies across their website including Security, Cloud & Hosting, Advertising. Key technologies include reCAPTCHA, AWS CloudFront, Microsoft Ads.
Who are Sanitairkamer's competitors?
Sanitairkamer's main competitors include Ahrend, Keijsers interiors, Sokkelfabriek.nl, De Klerk Binnenbouw, Borrenbergs Groep. These companies operate in similar markets and compete for the same customer base.
What do customers think of Sanitairkamer?
Sanitairkamer has a Trustpilot score of 3.7 out of 5 (3 stars) based on 4,246 customer reviews.

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What are Sanitairkamer's key pages?

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About sanitairkamer.nl

Dé bestemming voor al jouw sanitair en tegels waar stijl, kwaliteit en betaalbaarheid samenkomen. Badkamers, advies en inspiratie voor elk budget.

Company Overview

sanitairkamer.nl
Website
home_and_garden
Industry
#52,713
Global Rank
919.9K
Monthly Visitors
14
Technologies
6+
Employees

sanitairkamer.nl Key Pages

sanitairkamer.nl Social Media

Contact sanitairkamer.nl

Technology Stack

sanitairkamer.nl uses 14 technologies across their website including reCAPTCHA, AWS CloudFront, Microsoft Ads, and more.

Security

reCAPTCHA

Cloud & Hosting

AWS CloudFront

Advertising

Microsoft Ads

E-commerce & Payments

Magento

Analytics & Marketing

Clarity, Google Tag Manager

Build Tools

Vite

Traffic & Audience

919.9K
Monthly Visits
54%
Bounce Rate
3.9
Pages/Visit
3:11
Avg. Duration

sanitairkamer.nl receives approximately 919.9K monthly visitors and ranks #52,713 globally. The website has a bounce rate of 54% with visitors viewing an average of 3.9 pages per visit. Users spend an average of 3:11 on the site.

The majority of sanitairkamer.nl's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is sanitairkamer.nl?
Dé bestemming voor al jouw sanitair en tegels waar stijl, kwaliteit en betaalbaarheid samenkomen. Badkamers, advies en inspiratie voor elk budget.
What technologies does sanitairkamer.nl use?
sanitairkamer.nl uses 14 technologies including reCAPTCHA, AWS CloudFront, and 8 more. View the full tech stack analysis above.
How do I contact sanitairkamer.nl?
You can contact sanitairkamer.nl via email at [email protected] or through their contact page.
What are sanitairkamer.nl's social media accounts?
sanitairkamer.nl is active on youtube, facebook, instagram. You can find links to all their social media profiles in the social section above.
How popular is sanitairkamer.nl?
sanitairkamer.nl receives approximately 919.9K monthly visitors and ranks #52,713 globally. Traffic is growing by 36.1% month-over-month.

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This page provides publicly available information about sanitairkamer.nl. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit sanitairkamer.nl directly at https://sanitairkamer.nl.