sary.com
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Sary: The B2B Marketplace for MENA
How a Saudi-based startup is digitizing wholesale supply chains for small businesses
In the fragmented wholesale markets of Saudi Arabia and Egypt, Sary is building the digital backbone for small businesses. By connecting local shops, cafes, and hotels directly to suppliers, they're bypassing traditional middlemen and cutting costs.
"Sary isn't just an app; it's a wholesale operating system for the informal economy."
The User Base: B2B, Not B2C
Unlike consumer apps, Sary targets a specific B2B niche: local shops, restaurants, and hotels. Their traffic data (7,323 monthly visits) is low for a consumer platform but high for a specialized B2B tool. The keywords 'sary careers' and 'sary group' indicate a growing brand presence, while the Arabic term 'ساري' (360 monthly volume) shows strong local adoption.
Growth Strategy: SEO & Direct Traffic
Sary's traffic profile is revealing: 55% comes from organic search, and 30% is direct. This suggests strong brand recall and effective SEO—crucial for a B2B platform where users actively search for wholesale solutions. The tech stack (WordPress, Ghost, Vercel) hints at a content-heavy strategy to capture long-tail keywords in the wholesale space.
The company operates in a high-stakes environment: Saudi Arabia and Egypt. Both markets have massive informal retail sectors that are underserved by traditional supply chains. Sary's value proposition—competitive pricing, diverse products, and fast delivery—tackles the core pain points of these businesses.
- Niche B2B focus: Local shops, cafes, and hotels in KSA and Egypt.
- Revenue-backed growth: $41.9M in revenue with 263 employees.
- Strong brand signals: 30% direct traffic indicates high user retention.
- Content-driven acquisition: SEO and blog content fuel organic growth.
Sary is a quiet giant in MENA's B2B space.
While global tech focuses on consumer apps, Sary is digitizing the backbone of local economies—one wholesale order at a time.
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Sary
ساري يربط (محلّك / منشأتك/ بقالتك/ مقهاك/ فندقك/ مكتبك) في السعودية ومصر بشبكة واسعة من موردين وموزعين سوق الجملة في مكان واحد، أسعار تنافسية، منتجات متنوعة، أفضل العروض والخصومات على بضاعتك، تسليم في الموعد المناسب لك، توصيل سريع، الدفع بطرق مختلفة نقدي أو عبر بطاقة الإئتمان، تتبع الطلبات والتسليمات وأنت في مكانك بضغطة زر وحدة
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About sary.com
ساري يربط (محلّك / منشأتك/ بقالتك/ مقهاك/ فندقك/ مكتبك) في السعودية ومصر بشبكة واسعة من موردين وموزعين سوق الجملة في مكان واحد، أسعار تنافسية، منتجات متنوعة، أفضل العروض والخصومات على بضاعتك، تسليم في الموعد المناسب لك، توصيل سريع، الدفع بطرق مختلفة نقدي أو عبر بطاقة الإئتمان، تتبع الطلبات والتسليمات وأنت في مكانك بضغطة زر وحدة
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Technology Stack
sary.com uses 10 technologies across their website including YouTube Embed, Google Fonts, HSTS, and more.
Video
YouTube Embed
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Google Fonts
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HSTS
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Vercel
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Vite
Traffic & Audience
sary.com receives approximately 7.3K monthly visitors and ranks #2,284,225 globally. The website has a bounce rate of 34% with visitors viewing an average of 3.1 pages per visit. Users spend an average of 0:49 on the site.
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