savory.com
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Savory: The $72M Hospitality Ghost
Why this 243-person NYC powerhouse owns the corporate catering stack without the VC noise.
In a market obsessed with hyper-scaling food tech startups burning cash for growth, Savory operates as a ghost in the machine. Generating $72.2M in revenue with a lean 243 employees, they aren't chasing a valuation—they are capturing the actual value of New York City's corporate appetite.
"Savory isn't selling food; they are selling the elimination of friction for the modern office."
The Efficiency Engine
With 243 employees generating $72.2M in revenue, Savory achieves a staggering $297k revenue per employee. This isn't a restaurant business; it's an operational logistics business disguised as hospitality. Their tech stack—featuring Bootstrap and Ant Design—prioritizes utility over flash, serving a user base that values 'sushi in a box' reliability over experimental dining.
The 'Boutique' Moat
Their top organic keyword ('boutique corporate food service nyc') reveals their strategic positioning. They aren't competing with mass-market cafeteria providers. They are the premium 'concierge' layer for NYC's elite offices. The 47% direct traffic share proves their B2B relationships are sticky; office managers don't browse alternatives, they go straight to Savory.
The leadership team, anchored by Linda Chan (EVP & Co-Founder) and Wendy Powell (Chief Growth Officer), has built a machine that relies on brand equity rather than paid acquisition. With 9% organic traffic and a massive direct share, they have effectively captured the 'default' status in their niche.
- High-Value B2B Lock-in: 47% direct traffic indicates extreme customer retention and 'bookmarker' behavior.
- Operational Leverage: $297k revenue per employee suggests highly automated backend operations and premium pricing power.
- Niche Dominance: They own the specific search intent for 'boutique' and 'holiday catering' in the NYC metro area.
The Quiet Monopoly
Savory proves you don't need a unicorn valuation to build an unshakeable business. In the high-stakes world of NYC corporate catering, they are the silent giant feeding the city.
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Savory Hospitality | Corporate Catering | New York, NY
Corporate Catering In The Heart Of The City. Let Savory take care of it all: menu selection, presentation, staffing, and everything in between. Quality ingredients. Top talent. Genuine hospitality.
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About savory.com
Corporate Catering In The Heart Of The City. Let Savory take care of it all: menu selection, presentation, staffing, and everything in between. Quality ingredients. Top talent. Genuine hospitality.
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Technology Stack
savory.com uses 24 technologies across their website including Font Awesome, HSTS, Sentry, and more.
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Sentry
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Wix
Marketing Automation
HubSpot
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DoubleClick Floodlight, Microsoft Ads, LinkedIn Insight Tag, Google Ads +1 more
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savory.com receives approximately 3.9K monthly visitors and ranks #4,153,046 globally. The website has a bounce rate of 29% with visitors viewing an average of 2.2 pages per visit. Users spend an average of 3:06 on the site.
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