savvyfi.co
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SavvyFi: The Stealth Fintech Weapon for HR
Unlocking the $60B student debt crisis with employer-backed education benefits
While the world obsesses over AI and crypto, a quiet fintech is solving America's $1.7 trillion student debt crisis one employer at a time. SavvyFi isn't just another HR perk—it's a financial infrastructure layer turning tuition reimbursement from a cost center into a retention weapon.
"They're not selling benefits—they're selling talent retention in a $60B market."
The Strategic Wedge
SavvyFi identified the exact pain point HR departments ignore: student loan repayment is the #1 financial stressor for employees, yet 70% of companies still offer nothing. By bundling 529 plans, loan repayment, and tuition reimbursement into one platform, they're building a defensive moat around corporate wallets.
The SEO Playbook
With only 324 monthly visits, SavvyFi's traffic is tiny but hyper-targeted. Their top keyword 'savvyfi 529' captures high-intent searches, while they rank for complex queries like 'utah my529 plan can you change beneficiary'—proving they understand the bureaucratic maze of 529 plans better than competitors.
The tech stack reveals a modern, capital-efficient approach: Vite for speed, Tailwind for scalability, and jQuery (surprisingly) for legacy compatibility. This isn't a bloated enterprise platform—it's a lean SaaS that can integrate with any HRIS system without drowning in implementation costs.
- Founder-led sales: Jeffrey Hull and Stephen Cretin are likely closing deals personally (common at this revenue stage)
- Niche dominance: They own the 529 plan conversation while competitors focus on broader financial wellness
- Low burn, high leverage: 14 employees generating $0.7M means ~$50K revenue per employee—efficient for early-stage fintech
The Verdict: A Sleeping Giant?
With $0.7M revenue and 14 employees, SavvyFi is either a quiet winner or a niche player. The real test: Can they scale from SMBs to enterprise before bigger fintechs copy their playbook?
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Meta Tags
SavvyFi | Education Financial Benefits Platform for Employers
SavvyFi is an education financial benefits platform for 529 plans, student loan repayment, tuition reimbursement, and student loan retirement match.
SavvyFi | Education Financial Benefits Platform
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About savvyfi.co
SavvyFi is an education financial benefits platform for 529 plans, student loan repayment, tuition reimbursement, and student loan retirement match.
Company Overview
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Technology Stack
savvyfi.co uses 22 technologies across their website including Font Awesome, PHP, WordPress, and more.
Fonts
Font Awesome
Programming Languages
PHP
CMS
WordPress
Cloud & Hosting
AWS CloudFront, Cloudflare
Marketing Automation
HubSpot
Advertising
LinkedIn Insight Tag, Facebook Pixel
Traffic & Audience
savvyfi.co receives approximately 324 monthly visitors. The website has a bounce rate of 40% with visitors viewing an average of 1.1 pages per visit. Users spend an average of 0:00 on the site.
The majority of savvyfi.co's traffic comes from .
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