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Scalero: The Lifecycle Marketing Powerhouse
A $2.9M revenue studio that dominates the email automation ecosystem
In the fragmented world of lifecycle marketing, Scalero isn't just another agency—they're the specialists who made it their business to master the complex email automation stack. With a lean team of 29 and nearly $3M in revenue, they're proving that depth beats breadth in the $30B email marketing industry.
"While agencies chase every marketing channel, Scalero bet everything on lifecycle—and it's paying off."
The Strategic Moat
Scalero's genius isn't in being everywhere—it's in being specific. Their keyword strategy reveals a masterclass in positioning: 'klaviyo' (443K monthly searches) and 'hightouch' (37K searches) dominate their traffic sources. They're not chasing generic terms; they're intercepting high-intent buyers already searching for the exact platforms they master. This laser focus creates a defensible moat that broad-spectrum agencies can't replicate.
The Team Architecture
With just 29 employees generating $2.9M, Scalero achieves remarkable efficiency—approximately $100K revenue per employee. Leadership includes co-founders Will Pearson and Brant Cebulla, backed by specialists like Madison Steiner (Senior CS Manager) and Morganne Whaley (Senior Client Solutions Manager). This isn't a sprawling enterprise; it's a precision instrument where every team member masters multiple platforms in the lifecycle stack.
The tech stack tells a revealing story. They use Tailwind CSS, Bootstrap, and Ant Design—tools optimized for rapid iteration and client-specific builds. But more telling is their analytics footprint: Google Analytics, Google Tag Manager, and FullStory. They don't just execute campaigns; they obsess over data-driven optimization, a necessity when managing complex multi-platform migrations.
- Platform Specialization: Deep expertise in Customer.io, Braze, Iterable, and Klaviyo—not surface-level knowledge
- Full-Funnel Ownership: From strategy to execution, they own the entire lifecycle journey
- Enterprise-Grade Tools: Using FullStory and Zendesk for client experience optimization
- Strategic SEO: Dominating high-intent, platform-specific keywords rather than generic terms
The Specialist's Edge
Scalero proves that in a crowded market, owning a niche beats chasing scale. Their $2.9M revenue on 29 employees isn't just efficient—it's a blueprint for focused B2B services.
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Scalero | The Premier Lifecycle Marketing Studio
From strategy to execution, we deliver expert lifecycle marketing across platforms like Customer.io, Braze, Iterable, Klaviyo, and more.
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About scalero.io
From strategy to execution, we deliver expert lifecycle marketing across platforms like Customer.io, Braze, Iterable, Klaviyo, and more.
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scalero.io uses 17 technologies across their website including Cloudinary, Google Fonts, HSTS, and more.
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scalero.io receives approximately 10.2K monthly visitors and ranks #2,352,439 globally. The website has a bounce rate of 54% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 0:24 on the site.
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