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Scapia: The Zero-Forex Travel Card Taking India by Storm
How a 142-person fintech is capturing 1.2M monthly visits with a single, hyper-focused product
In a market saturated with generic credit cards, Scapia didn't just launch another product—they engineered a weapon for the modern Indian traveler. Issued via Federal Bank, their card promises zero forex fees, 10% rewards, and unlimited domestic lounge access. But the real story isn't the feature list; it's the 1.2 million monthly visitors proving that specialization beats generalization.
"Scapia isn't selling a credit card; they're selling freedom from transaction fees and the anxiety of international spending."
The Growth Engine: SEO & Intent Capture
With 51% of traffic coming from organic search, Scapia has mastered intent capture. Their top keywords—'scapia credit card' (19.4K volume) and 'scapia forex card' (1.5K)—show they're intercepting users at the decision point. This isn't accidental growth; it's a calculated play on high-intent, high-value search terms where traditional banks struggle to compete on relevance.
The Audience: Hyper-Targeted Travelers
The data reveals a stark concentration: 94.2% of traffic comes from a single undefined region (likely India), with the next top markets barely cracking 3%. This isn't a global play—it's a deep, focused domination of the Indian travel market. The product is built for a specific persona: the Indian traveler who's tired of hidden forex markups and wants premium travel perks without premium annual fees.
Scapia's tech stack tells a story of modern, agile development. Built with Vite and Ant Design, they've prioritized speed and user experience. The use of Bootstrap and Framer suggests a design-first approach, while Twitter Cards and Priority Hints indicate sophisticated performance optimization. This is a product built for the mobile-first, impatient user who expects instant loading and seamless interaction.
- Zero forex fees: A direct attack on traditional bank card margins
- 10% rewards on travel spends: Aggressive, sustainable unit economics
- Unlimited domestic lounge access: A tangible, high-perceived-value perk
- Zero annual fees: Removing the biggest friction point for adoption
The Verdict: Niche Domination Over Mass Appeal
Scapia's 1.2M monthly visits prove that focused value propositions beat generic banking products. They're not building for everyone—they're building for the traveler who calculates every rupee saved on forex. The question isn't whether they'll scale; it's how quickly traditional banks will respond to this existential threat.
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Meta Tags
Scapia: A credit card for the traveller in you
Issued in partnership with Federal bank, the most rewarding credit card for the traveller in you. Get 10% rewards, zero forex, unlimited domestic lounge access and more at zero fees.
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About scapia.cards
Issued in partnership with Federal bank, the most rewarding credit card for the traveller in you. Get 10% rewards, zero forex, unlimited domestic lounge access and more at zero fees.
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Technology Stack
scapia.cards uses 11 technologies across their website including Google Fonts, HSTS, Framer, and more.
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Lazy Loading, Priority Hints
Traffic & Audience
scapia.cards receives approximately 1.2M monthly visitors and ranks #43,259 globally. The website has a bounce rate of 67% with visitors viewing an average of 3.0 pages per visit. Users spend an average of 2:31 on the site.
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