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scera.org

15 technologies
VerifiedGrowingVisit30.7K/mo$8M5915 Tech3 Leads
Deep Dive

SCERA: The 90-Year-Old Arts Non-Profit That Out-Competes Digital Startups

How a community theater in Orem, Utah drives 30K+ monthly visits without venture funding

While Silicon Valley chases growth hacking, a 90-year-old non-profit in Orem, Utah quietly generates 30,707 monthly visits through pure community trust. SCERA isn't just surviving—it's thriving by mastering what most tech startups forget: authentic human connection.

30,707
monthly visits
7.5M
annual revenue
45%
organic search traffic
59
employees

"They don't need VC funding because their community is their capital."

The Community Flywheel Effect

SCERA's 43% direct traffic reveals a powerful truth: when you build real-world experiences, people return without Google's help. Their keywords like 'scera theater' and 'scera orem broadway night' aren't SEO hacks—they're the natural language of a community that shows up. This is the anti-growth-hack playbook: build something worth searching for, and the traffic follows.

The 90-Year Product-Market Fit

Founded in 1933, SCERA predates the internet by 60 years yet commands digital attention. Their tech stack—jQuery, Tailwind, Bootstrap—suggests pragmatic evolution, not chasing shiny objects. They use Cloudflare for performance and Google Analytics for insights, but the real magic is their SCERA Center for the Arts and SCERA Shell Outdoor Theatre. Physical venues that create digital demand.

Their keyword data reveals the playbook: 'the drowsy chaperone drawings' (570 monthly volume) and 'the greatest christmas pageant ever orem' (180 monthly volume) show they own seasonal, local content. They're not competing with Broadway; they're making Orem the cultural center of its universe. This is hyper-local dominance at scale.

  • 45% organic traffic without a dedicated SEO team—just genuine community relevance
  • 43% direct traffic proving brand loyalty that most startups would kill for
  • Multi-generational programming from arts education to family entertainment
  • Social media presence across TikTok, Twitter, Facebook, LinkedIn, Instagram—meeting audiences where they are
No VC backing or explosive valuation
90 years of community trust and brand equity
No viral tech stack or AI-powered personalization
Year-round programming that creates recurring revenue
No global ambition—stays firmly rooted in Orem, Utah
Physical venues that create irreplaceable experiences

The Ultimate Product Lesson: Depth Over Scale

SCERA proves that sustainable growth comes from owning a community, not conquering a market. Their $7.5M revenue on 30K monthly visits shows a higher engagement-per-visit ratio than most digital platforms. For founders and investors: sometimes the most valuable product isn't the one that scales fastest, but the one that lasts longest.

What tech stack does Scera use?

23 detected
Security1
Programming Languages1
Cloud & Hosting1
Advertising1
E-commerce & Payments1
Analytics & Marketing1
Performance1
Web Standards2
JavaScript Libraries2
Tracking & Analytics8
F
Facebook Pixel
G
Google Analytics
G
Google Tag Manager
G
Google APIs
G
Google Analytics
G
Google Static
F
Facebook Pixel
F
Facebook

How much traffic does Scera get?

Traffic & Engagement

30.7K
Monthly Visits
2.0
Pages/Visit
0:45
Avg. Duration
53%
Bounce Rate
Monthly Traffic Trend+46%
21.0K
Oct 2025
Oct
19.5K
Nov 2025
Nov
30.7K
Dec 2025
Dec

Traffic Sources

Search
45%
Direct
43%
Social
6%
Referrals
6%
Email
0%
Paid
1%

Where is Scera's audience located?

🌍98.9%
🌍1.1%

What keywords does Scera rank for?

5 keywords
1scera theater240 vol$1.02
2the drowsy chaperone drawings570 vol
3scera orem broadway night190 vol
4the greatest christmas pageant ever orem180 vol
5star wars the force awakens wallpaper150 vol

How is Scera's SEO?

Open Graph Image

OG Image preview
og:image

http://scera.org/wp-content/uploads/2018/06/SCERA_Corp-Logo.png

Meta Tags

title63 chars

SCERA | Performing Arts | Family Entertainment | Arts Education

description241 chars

Founded in 1933, SCERA is a non-profit org in Orem, Utah with year-round performing arts, family-friendly entertainment and creative arts education in the historic SCERA Center for the Arts and under the stars at SCERA Shell Outdoor Theatre.

languageEN-US

Schema Types

Unknown

Who works at Scera?

Loading leads...

What do customers think of Scera?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Scera

What is Scera's Revenue?
Scera generates approximately $8M in annual revenue. With 59 employees, that's $127,119 per employee.
What does Scera do?
Founded in 1933, SCERA is a non-profit org in Orem, Utah with year-round performing arts, family-friendly entertainment and creative arts education in the historic SCERA Center for the Arts and under the stars at SCERA Shell Outdoor Theatre.
How fast is Scera growing?
Scera employee count has changed by 9% year over year.
What technologies does Scera use?
Scera uses 15 technologies across their website including Fonts, Security, Programming Languages. Key technologies include Google Fonts, HSTS, PHP.
Who are Scera's competitors?
Scera's main competitors include Holdman Studios, Utah Festival Opera and Musical Theatre, Kimberbell, IMAGEIN, TUACAHN CENTER FOR THE ARTS. These companies operate in similar markets and compete for the same customer base.

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How to contact Scera?

What are Scera's key pages?

Export scera.org Data

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About scera.org

Founded in 1933, SCERA is a non-profit org in Orem, Utah with year-round performing arts, family-friendly entertainment and creative arts education in the historic SCERA Center for the Arts and under the stars at SCERA Shell Outdoor Theatre.

Company Overview

scera.org
Website
community_and_society
Industry
#993,941
Global Rank
30.7K
Monthly Visitors
15
Technologies
3+
Employees

scera.org Key Pages

Contact scera.org

Technology Stack

scera.org uses 15 technologies across their website including Google Fonts, HSTS, PHP, and more.

Fonts

Google Fonts

Security

HSTS

Programming Languages

PHP

CMS

WordPress

Cloud & Hosting

Cloudflare

Advertising

Facebook Pixel

Traffic & Audience

30.7K
Monthly Visits
53%
Bounce Rate
2.0
Pages/Visit
0:45
Avg. Duration

scera.org receives approximately 30.7K monthly visitors and ranks #993,941 globally. The website has a bounce rate of 53% with visitors viewing an average of 2.0 pages per visit. Users spend an average of 0:45 on the site.

The majority of scera.org's traffic comes from undefined, .

Frequently Asked Questions

What is scera.org?
Founded in 1933, SCERA is a non-profit org in Orem, Utah with year-round performing arts, family-friendly entertainment and creative arts education in the historic SCERA Center for the Arts and under the stars at SCERA Shell Outdoor Theatre.
What technologies does scera.org use?
scera.org uses 15 technologies including Google Fonts, HSTS, and 9 more. View the full tech stack analysis above.
How do I contact scera.org?
You can contact scera.org through their contact page.
What are scera.org's social media accounts?
scera.org is active on tiktok, twitter, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
How popular is scera.org?
scera.org receives approximately 30.7K monthly visitors and ranks #993,941 globally. Traffic is growing by 57.5% month-over-month.

Related Searches

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This page provides publicly available information about scera.org. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit scera.org directly at https://scera.org.