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Schaefer Inc: The Quiet Giant of Structural Engineering
A $26M engineering firm with a surprisingly traditional digital footprint
In an industry dominated by giants like AECOM and Jacobs, Schaefer Inc. operates with the precision of a specialist and the revenue of a mid-market powerhouse. This isn't a flashy tech startup; it's a structural engineering firm that has quietly built a $26.8M business by mastering the fundamentals of planning, design, and inspection.
"Schaefer Inc. proves that in heavy industry, digital presence is secondary to engineering pedigree—yet their 47% direct traffic suggests a fiercely loyal client base."
The Loyal Client Paradox
With only 4,971 monthly visits, Schaefer's digital footprint is modest. But the 47% direct traffic rate tells a different story: this isn't a company that relies on discovery; it relies on repeat business. In structural engineering, where trust is built over decades, this is a strength. Clients don't Google 'structural engineer' and pick a random result—they call the firm they've worked with for years.
The SEO Reality Check
Schaefer's organic search strategy reveals a traditional B2B approach. Top keywords like 'schaefer inc' (220 monthly volume) and 'schaefer structural engineering' (100 monthly volume) show brand recognition, but the lack of broad, intent-driven keywords suggests they're not aggressively competing for new clients online. The 28% organic traffic share is respectable but leaves room for growth in a digital-first world.
The firm's tech stack—jQuery, Bootstrap, Tailwind CSS—reflects a pragmatic approach to web development. It's functional, not flashy. For a structural engineering firm, this makes sense: resources are allocated to engineering talent, not cutting-edge web frameworks. However, in an era where clients expect seamless digital experiences, this conservative approach could become a liability.
- 244 employees generate $26.8M in revenue, a healthy $110k per employee ratio
- Heavy industry & engineering is a relationship-driven sector where digital presence is secondary
- 47% direct traffic indicates strong brand recognition and client loyalty
- The tech stack is functional but dated—no modern frameworks or interactive elements
The Traditionalist's Advantage
In structural engineering, trust beats traffic every time
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Home - Schaefer
Schaefer provides all aspects of structural engineering: planning, design, inspection, and investigation, across a broad range of projects and industries.
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About schaefer-inc.com
Schaefer provides all aspects of structural engineering: planning, design, inspection, and investigation, across a broad range of projects and industries.
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Technology Stack
schaefer-inc.com uses 14 technologies across their website including Font Awesome, Google Fonts, PHP, WordPress, and more.
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Font Awesome, Google Fonts
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PHP
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WordPress
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Fastly
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Traffic & Audience
schaefer-inc.com receives approximately 5.0K monthly visitors and ranks #3,854,696 globally. The website has a bounce rate of 52% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:21 on the site.
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