scheltema.co.za
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Scheltema: The Quiet Giant of Cape Town Roofing
How a 110-person industrial specialist generates $31.9M in revenue with zero digital footprint
Scheltema isn't chasing vanity metrics—they're stacking $31.9M in revenue while flying completely under the digital radar. In an era where every contractor is an 'influencer,' this Cape Town industrial roofing giant proves that operational excellence beats SEO every time.
"They rank for 'roofing' (14K monthly searches) but only attract 977 visitors. This isn't a failure—it's a strategic moat."
The B2B Industrial Playbook
While competitors fight for residential eyeballs, Scheltema dominates the commercial and industrial niche. Asbestos removal, aluminum zinc roofing, and partitioning installations aren't sexy keywords, but they're high-ticket contracts. Their 'waterfall manor' keyword (200 monthly searches) suggests they're targeting specific commercial developments, not DIY homeowners.
The Anti-Growth Growth Strategy
With a global rank of #7.6M, Scheltema's digital presence is practically invisible. Yet they maintain a 110-person workforce. This reveals a powerful truth: industrial B2B doesn't scale through Facebook ads. It scales through reputation, referrals, and the kind of relationships that don't require a LinkedIn campaign manager. Their 21% direct traffic is pure brand loyalty.
The tech stack tells the story of a company that built its digital presence once and moved on. jQuery, Bootstrap, and Google Analytics—the holy trinity of 2015 web development. They're not chasing Web3 or AI chatbots because their clients don't care. When you're removing asbestos from commercial buildings, your website just needs to load and convert.
- Industrial focus over residential: High-ticket contracts, lower volume
- Zero social media investment: No Twitter, Instagram, or TikTok presence
- Legacy tech stack: jQuery + Bootstrap = stable, not sexy
- Asbestos specialization: Niche expertise with regulatory moats
- Cape Town dominance: 100% of traffic from undefined (likely SA)
The Unsexy Billion-Dollar Playbook
Scheltema proves that in B2B industrial, operational excellence > digital presence. They don't need 100K monthly visitors when one commercial contract equals $50K+. Their secret? Do the hard work, build relationships, and let the revenue compound. No SEO gurus required.
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Meta Tags
Scheltema | Commercial and Industrial Roofing services
Cape Town’s leading Roofing and Ceiling contractor specialising in Commercial Roofing, Asbestos removal, Ceiling and Partitioning installations.
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About scheltema.co.za
Cape Town’s leading Roofing and Ceiling contractor specialising in Commercial Roofing, Asbestos removal, Ceiling and Partitioning installations.
Company Overview
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Technology Stack
scheltema.co.za uses 16 technologies across their website including YouTube Embed, Font Awesome, Google Fonts, reCAPTCHA, and more.
Video
YouTube Embed
Fonts
Font Awesome, Google Fonts
Security
reCAPTCHA
Programming Languages
PHP
CMS
WordPress
Analytics & Marketing
Google Tag Manager, Google Analytics
Traffic & Audience
scheltema.co.za receives approximately 977 monthly visitors and ranks #7,628,115 globally. The website has a bounce rate of 40% with visitors viewing an average of 3.0 pages per visit. Users spend an average of 1:29 on the site.
The majority of scheltema.co.za's traffic comes from .
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