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schlitterbahn.com

14 technologies
VerifiedVisit4.6K/mo$212M73914 Tech25 Leads
Deep Dive

Schlitterbahn: The Data-Driven Waterpark

How a Texas waterpark giant navigates digital transformation in the tourism sector

Schlitterbahn New Braunfels isn't just selling water slides; they're selling an adrenaline-fueled escape that commands premium pricing in a crowded market. With $212M in revenue and a digital presence that drives 4,551 monthly visitors, their website is the critical gateway to a physical experience.

$212.1M
Annual Revenue
739
Employees
61%
Organic Traffic
5,810
Monthly Brand Searches

"In the experience economy, Schlitterbahn proves that physical infrastructure paired with a streamlined digital funnel is the ultimate competitive moat."

The Audience is Clear

The traffic profile reveals a hyper-localized strategy. With 100% of traffic coming from 'undefined' (likely US-based), Schlitterbahn isn't trying to be a global destination—they are the regional king. The keyword strategy confirms this: 'schlitterbahn' alone commands 5,810 monthly searches, dwarfing specific ride queries. They own the brand category.

The Tech Stack Paradox

Despite being a legacy brand, their tech stack is surprisingly modern yet conservative. Using Tailwind CSS, Vite, and PWA capabilities suggests a focus on speed and mobile performance—critical for on-the-go ticket buyers. However, the reliance on Six Flags infrastructure (terms, careers, privacy) hints at a centralized corporate strategy that may limit individual park agility.

The website's primary call to action—'What would you like to do today?'—is a masterclass in user-centric design. It bypasses the noise and speaks directly to intent. Yet, the traffic numbers (4,551 monthly visits) suggest a massive opportunity for growth. For a brand of this magnitude, these numbers seem low, indicating either data limitations or a heavy reliance on offline bookings and walk-ups.

  • Domain Authority: Owns the 'schlitterbahn' keyword (5.8K volume) with near-zero competition for brand terms.
  • Conversion Focus: The site funnels users immediately toward the booking engine, minimizing distractions.
  • Social Integration: Active presence across Twitter, YouTube, and Instagram suggests a content strategy focused on visual thrills.
No visible Trustpilot integration or review widgets
Dominates local search for waterpark entertainment
Limited global reach (100% domestic traffic)
Modern, mobile-first tech stack (Tailwind, Vite, PWA)
Dependency on Six Flags corporate infrastructure for legal pages
Clear, intent-driven UX with strong brand recognition

The Verdict: A Physical Giant with Digital Potential

Schlitterbahn has the brand equity and revenue to dominate digitally, but current traffic metrics suggest untapped SEO and content opportunities.

What tech stack does Schlitterbahn use?

22 detected
Privacy & Consent1
Advertising1
A/B Testing1
Web Standards2
Build Tools1
JavaScript Libraries1
Frontend Frameworks1
Tracking & Analytics8
F
Facebook Pixel
G
Google Analytics
G
Google Tag Manager
P
Pinterest Tag
G
Google APIs
G
Google Tag Manager
G
Google AdSense
A
Amazon CloudFront

How much traffic does Schlitterbahn get?

Traffic & Engagement

4.6K
Monthly Visits
1.9
Pages/Visit
0:22
Avg. Duration
57%
Bounce Rate
Monthly Traffic Trend-95%
84.7K
Oct 2025
Oct
24.1K
Nov 2025
Nov
4.6K
Dec 2025
Dec

Traffic Sources

Search
61%
Direct
30%
Social
1%
Referrals
6%
Email
0%
Paid
1%

Where is Schlitterbahn's audience located?

🌍100.0%

What keywords does Schlitterbahn rank for?

5 keywords
1schlitterbahn water park240 vol
2schlitterbahn resort150 vol$1.14
3schlitterbahn5.8K vol$2.06
4schlitterbahn tickets80 vol$1.03
5schlitterbahn waterpark new braunfels570 vol$1.44

How is Schlitterbahn's SEO?

Open Graph Image

OG Image preview
og:image

https://cdn.sanity.io/images/bsnrdz4t/production/0f7ee1b87705ac2892f2bc2700403a8399941660-828x1084.jpg?rect=0,326,828,433&w=1200&h=627&fit=crop&auto=format

Meta Tags

title90 chars

Schlitterbahn New Braunfels - Waterpark in New Braunfels, TX | Schlitterbahn New Braunfels

description147 chars

Schlitterbahn New Braunfels Waterpark in Texas takes thrills to new heights. Enjoy the tallest, most thrilling water rides open nearly year-round.

languageEN-US

H1 Tags

h1What would you like to do today?
h1Schlitterbahn New Braunfels Waterpark & Resort

Schema Types

Website

What is Schlitterbahn's revenue?

$212M
Annual Revenue
739
12%
Employees
$287K
Revenue/Employee
New Braunfels, United States
Headquarters

Who works at Schlitterbahn?

Loading leads...

What do customers think of Schlitterbahn?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Schlitterbahn

What is Schlitterbahn's Revenue?
Schlitterbahn generates approximately $212M in annual revenue. With 739 employees, that's $287,000 per employee.
What does Schlitterbahn do?
Schlitterbahn New Braunfels Waterpark in Texas takes thrills to new heights. Enjoy the tallest, most thrilling water rides open nearly year-round.
How fast is Schlitterbahn growing?
Schlitterbahn employee count has changed by 12% year over year.
What technologies does Schlitterbahn use?
Schlitterbahn uses 14 technologies across their website including Privacy & Consent, Advertising, A/B Testing. Key technologies include Osano, Facebook Pixel, AB Tasty.
Who are Schlitterbahn's competitors?
Schlitterbahn's main competitors include Great Wolf Lodge, WEST. These companies operate in similar markets and compete for the same customer base.

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How to contact Schlitterbahn?

What are Schlitterbahn's key pages?

Export schlitterbahn.com Data

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About schlitterbahn.com

Schlitterbahn New Braunfels Waterpark in Texas takes thrills to new heights. Enjoy the tallest, most thrilling water rides open nearly year-round.

Company Overview

schlitterbahn.com
Website
travel_and_tourism
Industry
4.6K
Monthly Visitors
14
Technologies
25+
Employees

schlitterbahn.com Key Pages

Contact schlitterbahn.com

Technology Stack

schlitterbahn.com uses 14 technologies across their website including Osano, Facebook Pixel, AB Tasty, and more.

Privacy & Consent

Osano

Advertising

Facebook Pixel

A/B Testing

AB Tasty

Analytics & Marketing

Google Tag Manager, Google Analytics

Performance

Lazy Loading, Priority Hints

Web Standards

Twitter Cards, PWA

Traffic & Audience

4.6K
Monthly Visits
57%
Bounce Rate
1.9
Pages/Visit
0:22
Avg. Duration

schlitterbahn.com receives approximately 4.6K monthly visitors. The website has a bounce rate of 57% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 0:22 on the site.

The majority of schlitterbahn.com's traffic comes from .

Frequently Asked Questions

What is schlitterbahn.com?
Schlitterbahn New Braunfels Waterpark in Texas takes thrills to new heights. Enjoy the tallest, most thrilling water rides open nearly year-round.
What technologies does schlitterbahn.com use?
schlitterbahn.com uses 14 technologies including Osano, Facebook Pixel, and 8 more. View the full tech stack analysis above.
How do I contact schlitterbahn.com?
You can contact schlitterbahn.com through their contact page.
What are schlitterbahn.com's social media accounts?
schlitterbahn.com is active on twitter, youtube, facebook, instagram. You can find links to all their social media profiles in the social section above.
Is schlitterbahn.com hiring?
Check schlitterbahn.com's careers page for current job openings and opportunities. The company has 25+ known employees.
How popular is schlitterbahn.com?
schlitterbahn.com receives approximately 4.6K monthly visitors. Traffic is declining by 81.1% month-over-month.

Related Searches

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This page provides publicly available information about schlitterbahn.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit schlitterbahn.com directly at https://schlitterbahn.com.