schoolhouse.com
Get leads like Schoolhouse — and thousands more
Build targeted lists by tech stack, traffic, and more
Schoolhouse: The $35M Design Bet on Timeless Aesthetics
How a home goods brand built a 690K monthly visit empire without chasing trends
Schoolhouse isn't selling furniture—it's selling an heirloom promise. In a market drowning in fast furniture and disposable decor, this Portland-born brand has quietly built a $35.5M revenue engine by doing the exact opposite of what most DTC companies do: they bet on permanence.
"Schoolhouse proves that in a world of algorithmic design, the most radical move is building something that feels like it's always existed."
The Loyalist Problem (and Strength)
With 57% direct traffic, Schoolhouse has built something most brands can only dream of: a community that types their domain directly into browsers. This isn't just brand loyalty—it's brand dependency. Their 142 employees support a customer base that doesn't need Google to find them. The dark side? A 1.7-star Trustpilot rating suggests this loyalty might be cracking. When your direct traffic is this high, negative reviews become a direct threat, not just a PR problem.
The Anti-Growth Growth Strategy
Schoolhouse's keyword strategy reveals their counter-intuitive approach. While competitors chase 'modern lighting' or 'Scandinavian furniture,' Schoolhouse owns 'schoolhouse electric' (7,190 monthly searches) and 'schoolhouse quilt' (1,330 searches). They're not fighting for market share—they're building a category of one. Their 90.8% 'undefined' traffic share is actually a masterstroke: it means they're not competing on global keywords but dominating direct brand recognition in their core market.
The tech stack tells a story of disciplined focus. No flashy AI, no experimental frameworks—just Swiper for galleries, Tailwind for styling, and Zendesk for support. This is a company spending its engineering budget on customer experience, not marketing gimmicks. The 17 technologies detected are all battle-tested, suggesting a team that values reliability over innovation for innovation's sake.
- Direct traffic dominance (57%) indicates exceptional brand recall
- 1.7-star Trustpilot rating is a critical vulnerability for a brand built on trust
- 'Schoolhouse Electric' remains their strongest keyword moat (7,190 searches)
- 142 employees generating $35.5M = $250K revenue per employee (exceptional efficiency)
The Paradox of Permanence
Schoolhouse's bet is simple but dangerous: they're building for generations in an industry that rewards quarterly growth. Their $35.5M revenue proves there's a market for heirloom design, but that 1.7-star rating suggests the promise of 'lasting generations' might be harder to deliver than the promise of 'lasting seasons.' The real question isn't whether timeless design sells—it's whether Schoolhouse can scale without becoming the very disposable culture they're rejecting.
What tech stack does Schoolhouse use?
How much traffic does Schoolhouse get?
Traffic & Engagement
Traffic Sources
Where is Schoolhouse's audience located?
What keywords does Schoolhouse rank for?
5 keywordsHow is Schoolhouse's SEO?
Open Graph Image
https://schoolhouse.com/collections/sale
Meta Tags
Schoolhouse
Timeless design that's crafted to last for generations at Schoolhouse.
Schema Types
What is Schoolhouse's revenue?
Who works at Schoolhouse?
Loading leads...
What do customers think of Schoolhouse?
Schoolhouse
Categories
Activity & Engagement
Contact Information
Reviews (20)
SchooIhouse Down…Not Out
I’ve been a Schoolhouse customer nearly 20 years. Yes, the acquisition by Food52 put a huge dent in quality and service. The recent mass layoffs and questionable outlook are said for the brand. However, the order I placed December 22, 2025 DID ARRIVE today, so they are still trying…hard!
Shipping good color different than website
A lot of commenters say that they had difficulty with shipping time. I ordered on Black Friday this year and got my shipment on December 5. So exactly a week. As for the product, the Stillwater Floral Quilt Size:Full/Queen Color: Cobalt SKU: 148070 I'd say that the colors aren't exactly true to the photos. The vermillion color on the website is actually an orange. and the cyan is definitely darker. More like a dark blue. And instead of a tan it is a dark beige almost like a wet-sandstone color. I like the difference I was just surprised. I will take some pictures once I wash it.
Incomplete shipment / no followup
Ordered duvet cover and two matching pillowcases. Received duvet cover and one pillowcase. Have tried and failed to get in touch with a human for almost a month. Pillowcase is now sold out - and, given the fact that Schoolhouse is on the verge of closing, I doubt it will be restocked.
Absolutely infuriating customer…
Absolutely infuriating customer service. I ordered a Forma Table and when it arrived, it came with Forma Table legs and a random chair. No table top. After a prolonged and slow back and forth with customer service, they sent me a replacement Forma Table top. It arrived today, over a month later from my initial complaint, and it arrived with none of the materials (screws, washers, allen wrench) to attach the legs to the table. Now I'm back at it again contacting their slow customer service (they only accept email, no phone). I've had to postpone hosting dinner nights twice now because of their mistakes and slow customer service. For the steep cost of Schoolhouse products, I expect so much better.
Terrible Company - Horrible Customer Service
I pressed the wrong button when on this site and accidentally ordered the Miller Utility Cart. I emailed and tried calling them immediately to let them know this and that I did not want the product. There was no reason this should have even been sent out. It is impossible to EVER reach anyone on the telephone - I left several messages. I did receive an email from the company that they would look into the matter. I received the cart at my house within a couple of weeks, during which period I repeatedly tried to contact them to send back the product. I finally received an email that they were not accepting any returns at this time. I am now stuck with this cart that I have no use for and no where to put. The company must really need my money.
Frequently Asked Questions about Schoolhouse
What is Schoolhouse's Revenue?
What does Schoolhouse do?
How fast is Schoolhouse growing?
What technologies does Schoolhouse use?
Who are Schoolhouse's competitors?
What do customers think of Schoolhouse?
Export Data
Unlock all exports
Download CSVs, JSONs & full reports
How to contact Schoolhouse?
Contact Information
Export schoolhouse.com Data
Download the complete tech stack, analytics, leads, and company data for schoolhouse.com in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.
Raw JSON Data
Click "Show" to view the raw API response data
About schoolhouse.com
Timeless design that's crafted to last for generations at Schoolhouse.
Company Overview
schoolhouse.com Social Media
Contact schoolhouse.com
Email Addresses
Phone Numbers
Technology Stack
schoolhouse.com uses 17 technologies across their website including AccessiBe, HSTS, reCAPTCHA, Vercel, and more.
Accessibility
AccessiBe
Security
HSTS, reCAPTCHA
Cloud & Hosting
Vercel
Advertising
DoubleClick Floodlight, Pinterest Tag, Google Ads, Facebook Pixel
Customer Support
Zendesk
Analytics & Marketing
Datadog RUM, Google Tag Manager, Google Analytics
Traffic & Audience
schoolhouse.com receives approximately 691.5K monthly visitors and ranks #44,011 globally. The website has a bounce rate of 32% with visitors viewing an average of 9.1 pages per visit. Users spend an average of 3:25 on the site.
The majority of schoolhouse.com's traffic comes from undefined, undefined, .
Frequently Asked Questions
What is schoolhouse.com?
What technologies does schoolhouse.com use?
How do I contact schoolhouse.com?
What are schoolhouse.com's social media accounts?
Is schoolhouse.com hiring?
How popular is schoolhouse.com?
Related Searches
This page provides publicly available information about schoolhouse.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit schoolhouse.com directly at https://schoolhouse.com.