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XTEND: The Hydration Giant With 0 Website Traffic
A $1.6M brand dominating shelves but invisible online.
XTEND claims to be the World's #1 BCAA Brand, yet their official website scivation.com shows zero monthly visits. This is a masterclass in retail dominance meeting digital obscurity.
"Scivation proves you can build a million-dollar brand without a digital footprint—or a website people actually visit."
The Shelf Strategy
With only 10 employees and $1.6M in revenue, XTEND isn't playing the DTC game. They are a B2B2C beast, focusing entirely on retail partnerships and physical distribution. Their social media (@c4energy, @Xtend) serves as brand awareness billboards, not conversion funnels. The game is won at GNC and Vitamin Shoppe, not on Google.
The Digital Void
The data is startling: 0 monthly visits to their official domain. This suggests scivation.com is a passive landing page, not an active commerce engine. While competitors fight for SEO keywords like 'best BCAA,' XTEND relies on brand equity built through partnerships and legacy retail presence. It’s a high-risk strategy in a DTC-first world.
The tech stack reveals a site built for existence, not performance. Using jQuery, Slick, and Bootstrap indicates a legacy frontend architecture, likely untouched for years. There is no advanced tracking, no sophisticated funnel, and no apparent effort to capture organic traffic. The site functions as a digital business card rather than a sales channel.
- Zero organic traffic footprint despite 'World's #1' claims
- Heavy reliance on retail distribution over direct sales
- Minimalist tech stack suggesting low maintenance investment
- Social media engagement focused on community, not conversion
The Ultimate Retail Relic
XTEND is a case study in pre-digital brand building surviving in a modern market.
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Open Graph Image

http://cellucor.com/cdn/shop/files/C4OTG_0990_Video_Logos_Powerlifting_BlackLogo_2.png?v=1684342695
Meta Tags
XTEND | The Official Hydration + BCAA Recovery Brand of Champions – Cellucor
XTEND is the World's #1 BCAA Brand and our award-winning products with 7g BCAAs are designed to help you refuel, repair, and recover.
XTEND | The Official Hydration + BCAA Recovery Brand of Champions
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About scivation.com
XTEND is the World's #1 BCAA Brand and our award-winning products with 7g BCAAs are designed to help you refuel, repair, and recover.
Company Overview
scivation.com Social Media
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Phone Numbers
Technology Stack
scivation.com uses 35 technologies across their website including Wistia, Adobe Fonts, Google Fonts, hCaptcha, HSTS, and more.
Video
Wistia
Fonts
Adobe Fonts, Google Fonts
Security
hCaptcha, HSTS, reCAPTCHA
Error Tracking
Sentry
Programming Languages
PHP
CDN
cdnjs, jsDelivr
Traffic & Audience
scivation.com receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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This page provides publicly available information about scivation.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit scivation.com directly at https://scivation.com.