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Tilby: The Lean Cloud POS Contender
A 15-person team tackling the POS market with a modest footprint
In a market dominated by giants like Square and Toast, Tilby bets on simplicity and cloud-first architecture. This Italian startup targets restaurants and cafes with a lean, hardware-agnostic approach, but their traction suggests a steep uphill battle.
"With 179 monthly visits and 15 employees, Tilby is either an early-stage startup with massive potential or a niche product in a market that demands scale."
The Target Audience: European SMEs
Tilby's domain structure and social profiles (Italian-language YouTube and Instagram) point to a focus on Southern European markets, specifically Italy. Their 'turn any device into a POS' messaging appeals to cost-conscious small business owners who can't afford expensive proprietary hardware. With $1.8M in revenue, they're likely servicing 200-300 local businesses at typical POS subscription rates.
Growth Trajectory: Flatlining?
The traffic numbers raise serious questions. 179 monthly visits is incredibly low for a B2B SaaS product—even a local Italian market should generate more. The 46% organic traffic share suggests they're not investing heavily in paid acquisition, which is unusual for a company at their revenue stage. This could indicate either a product-led growth strategy that's failing, or a heavy reliance on offline sales channels that aren't captured in web analytics.
Their tech stack reveals a modern approach: Tailwind CSS, Vite, and PWA capabilities suggest they're building for performance and mobile-first experiences. However, the presence of older libraries like jQuery alongside newer frameworks hints at a product that's evolved over time without major refactors—common in bootstrapped startups where shipping features trumps technical debt cleanup.
- Cloud-native architecture enables hardware flexibility (PCs, tablets, smartphones)
- Multi-vertical targeting (restaurants, cafes, shops) suggests broad but shallow market approach
- Strong social media presence (YouTube, Instagram, LinkedIn) contradicts low web traffic, indicating possible offline marketing focus
- Missing Trustpilot reviews and structured data suggests low digital maturity despite modern tech stack
The Verdict: A Local Player at a Global Crossroads
Tilby needs to choose between dominating the Italian market or scaling globally—current metrics suggest neither
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Meta Tags
Cloud POS system for restaurants, cafes and shops | Tilby
With Tilby you can turn PCs, tablets and smartphones into a powerful POS system to manage every activity. Get a quote now!
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About scloby.com
With Tilby you can turn PCs, tablets and smartphones into a powerful POS system to manage every activity. Get a quote now!
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Technology Stack
scloby.com uses 17 technologies across their website including Google Fonts, cdnjs, Cloudflare, and more.
Fonts
Google Fonts
CDN
cdnjs
Cloud & Hosting
Cloudflare
Privacy & Consent
Cookiebot
Customer Support
Zendesk
Analytics & Marketing
Google Tag Manager, Google Analytics
Traffic & Audience
scloby.com receives approximately 179 monthly visitors. The website has a bounce rate of 49% with visitors viewing an average of 1.0 pages per visit. Users spend an average of 0:00 on the site.
The majority of scloby.com's traffic comes from .
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