scottcares.org
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Scott Hamilton CARES: Turning Cancer Upside Down
A deep dive into a nonprofit's mission to fund innovative cancer research
Founded by Olympic champion Scott Hamilton, this isn't your typical nonprofit. With a laser focus on funding advanced research that treats cancer while sparing the patient, the Scott Hamilton CARES Foundation is systematically dismantling traditional oncology approaches through targeted innovation.
"They're not just funding research—they're funding a specific vision of cancer treatment where patient dignity isn't sacrificed for survival."
Precision Over Volume
With only 3,878 monthly visits but 56% direct traffic, Scott Hamilton CARES operates with remarkable efficiency. Their audience isn't browsing—they're seeking them out specifically. This indicates a highly engaged, mission-driven community rather than casual traffic. The 25% organic search suggests they're not playing the SEO game aggressively, instead relying on brand authority and direct relationships.
The Name Power Paradox
The data reveals an interesting tension: 'Scott Hamilton' generates 3,860 monthly searches, but 'scott hamilton & friends' only 20. This suggests the foundation's identity is still tethered to the founder's personal brand rather than standing as an independent entity. For a nonprofit aiming for long-term sustainability, this dependency on individual recognition presents both an asset and a vulnerability.
The tech stack reveals a modern, efficient operation. Built on Tailwind CSS and Bootstrap with Google Analytics integration, they're leveraging contemporary web standards. The presence of reCAPTCHA and HSTS shows attention to security—critical when handling donor data. However, the absence of sophisticated marketing automation tools suggests they're prioritizing mission over growth hacking.
- Direct traffic dominance (56%) indicates strong brand loyalty and word-of-mouth effectiveness
- Niche search terms like 'scott hamilton death ohio 2025' (670 monthly searches) reveal unexpected public curiosity about the founder
- The Philippe Candeloro connection (4,260 searches) suggests international figure skating community engagement
The Authenticity Advantage
In an era of polished digital nonprofits, Scott Hamilton CARES proves that authentic mission and founder credibility can outperform sophisticated marketing strategies—when your audience believes in you, they find you.
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Scott Hamilton CARES Foundation
The Scott Hamilton CARES Foundation is dedicated to changing the future of cancer by funding advanced, innovative research that treats the cancer while sparing the patient. Founded by 1984 Olympic Champion Scott Hamilton, we are turning cancer upside down!
The Scott Hamilton CARES Foundation is dedicated to changing the future of cancer by funding advanced, innovative research that treats the cancer while sparing the patient. Founded by 1984 Olympic Champion Scott Hamilton, we are turning cancer upside down!
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About scottcares.org
The Scott Hamilton CARES Foundation is dedicated to changing the future of cancer by funding advanced, innovative research that treats the cancer while sparing the patient. Founded by 1984 Olympic Champion Scott Hamilton, we are turning cancer upside down!
Company Overview
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Technology Stack
scottcares.org uses 14 technologies across their website including Adobe Fonts, Google Fonts, HSTS, reCAPTCHA, Squarespace, and more.
Fonts
Adobe Fonts, Google Fonts
Security
HSTS, reCAPTCHA
CMS
Squarespace
Analytics & Marketing
Google Tag Manager, Google Analytics
Performance
Lazy Loading, Priority Hints
Web Standards
Twitter Cards
Traffic & Audience
scottcares.org receives approximately 3.9K monthly visitors and ranks #4,611,452 globally. The website has a bounce rate of 50% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:23 on the site.
The majority of scottcares.org's traffic comes from .
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