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ScottMadden: The Quiet Giant of Utility Consulting
How a boutique firm built a $90M empire by solving unsexy, complex problems
While Silicon Valley chases AI unicorns, ScottMadden quietly dominates a $90M niche: making electric grids and water systems run better. Their secret? Solving problems so complex, most consultants won't touch them.
"In a world obsessed with disruption, ScottMadden wins by mastering the unsexy fundamentals of critical infrastructure."
The SEO Goldmine No One Saw
ScottMadden's top keyword isn't their brand—it's "it organizational structure examples" with 420 monthly searches. This reveals their real playbook: they don't sell consulting, they sell authority. By creating content that answers engineers' specific questions, they capture high-intent traffic before competitors even realize there's a funnel.
The 17,848 Visitors Who Actually Matter
With only 17,848 monthly visits, their traffic looks tiny—until you realize 39% is direct navigation. That's nearly 7,000 people typing scottmadden.com directly into their browser. In B2B consulting, this is the ultimate trust signal: these aren't tire-kickers, they're existing clients and referral targets returning for more.
- Their CEO Bradley Kitchens runs a 326-person firm with $90M revenue—that's $275K revenue per employee, elite for consulting
- They own the "utility operations" search category while competitors fight over generic "management consultant" terms
- Their YouTube channel is a Trojan horse: technical deep-dives that build trust before the sales conversation
The tech stack tells the story: jQuery, Bootstrap, and a simple WordPress setup. While agencies pitch 'digital transformation,' ScottMadden's site is functional, not flashy. It loads fast, ranks for utility-specific terms, and converts engineers who care about answers, not aesthetics. This is a company that invests in consultants, not CSS animations.
The Unsexy Billion-Dollar Playbook
ScottMadden proves that in B2B, depth beats breadth. Own a niche so complex that competitors flee, then become the Google result for every question in that niche. Revenue follows.
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Technology Stack
scottmadden.com uses 28 technologies across their website including YouTube Embed, Font Awesome, Google Fonts, Algolia, and more.
Video
YouTube Embed
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Font Awesome, Google Fonts
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Algolia
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Laravel
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PHP
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Squarespace, WordPress
Traffic & Audience
scottmadden.com receives approximately 17.8K monthly visitors and ranks #1,317,998 globally. The website has a bounce rate of 40% with visitors viewing an average of 2.4 pages per visit. Users spend an average of 1:34 on the site.
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