scrap-sf.org
scrap-sf.org
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Scrap-SF: The $3.5M Creative Reuse Engine
How a nonprofit built a thriving ecosystem from industrial waste and community grit
In a city obsessed with the next unicorn, Scrap-SF.org is quietly building a different kind of empire: a $3.5M annual revenue machine that turns industrial waste into creative fuel. With 560 employees and over 15,000 monthly visitors searching for ways to donate metal stanchions and yarn, they've cracked the code on the circular economy for artists.
"They're not just a thrift store for artists—they're the infrastructure layer for the Bay Area's creative economy."
The Hidden Network Effect
Scrap-SF operates at the intersection of corporate waste and community need. When a tech startup clears out its office, those metal stanchions don't end up in a landfill—they become yard signs for a local artist's project. This isn't charity; it's a sophisticated logistics network serving 560 employees and thousands of donors who search specifically for 'where can I donate metal stanchions.'
The SEO Moat They Accidentally Built
With 31% organic search traffic, Scrap-SF dominates hyper-specific queries like 'bay area creative workshops' (360 monthly searches) and 'used art store sf' (120 monthly searches). This isn't accidental—it's the result of being the only player in a niche where 'scrap sf' alone drives 1,640 monthly searches. Their competitors are fighting for generic 'art supplies' traffic; they own the long tail of creative reuse.
The real insight isn't in their revenue—it's in their traffic composition. 46% direct traffic means people aren't discovering them through ads; they're bookmarking, sharing, and returning. In a world where most nonprofits beg for attention, Scrap-SF has become a destination. Terry Kochanski and team have built something that doesn't need to shout to be heard.
- Owns the 'creative reuse' semantic space with 1,640 monthly searches for 'scrap sf'
- 46% direct traffic indicates strong brand loyalty and repeat usage
- 560 employees suggests operational complexity far beyond typical art nonprofits
- Niche keyword dominance in 'yarn stores sf' (220 searches) and 'used art store sf' (120 searches)
Scrap-SF is the anti-unicorn
While VCs chase SaaS platforms for artists, this nonprofit built the actual supply chain. Their moat isn't code—it's the physical network of donors, workshops, and 560 employees who make creative reuse possible at scale.
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About scrap-sf.org
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Traffic & Audience
scrap-sf.org receives approximately 15.0K monthly visitors and ranks #1,696,557 globally. The website has a bounce rate of 43% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 0:49 on the site.
The majority of scrap-sf.org's traffic comes from .
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